A Playbook for Marketing-Led Growth [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘A Playbook for Marketing-Led Growth’ featuring Amrita Mathur. George B. Thomas says, “The way Amrita Mathur talks about marketing-led growth at Superside suggests that you could easily call it “learning-led growth.” Focusing on what you can learn rather than what you can win means having conversations, doing experiments, and marketers’ least favorite thing—failing. “I think we have this thing, I don’t know if it’s a chip on our shoulder or what, but we feel like we... [...]