Improving Your Marketing Measurement Efforts

Marketing measurement, a systematic management of marketing resources and processes to achieve measurable gain in return on investment and efficiency, helps organizations and marketers achieve their marketing goals by maintaining quality in customer experience. Recently Forrester’s Tina Moffett and Jim Nail conducted a “Fix Your Measurement Mess” workshop at the 2017 Consumer Marketing Forum in New York. The workshop enables the participants to take inventory of their challenges and to recognize priority metrics for their own businesses. Moffett has posted an article summarizing the... [...]