Ahrefs contributor Marc Thomas has published an article highlighting 25 marketing metrics we should be tracking. He says, “A lot of marketing metrics are only good for making you look good—that’s why they’re called vanity metrics. Vanity metrics don’t give you the insight you need to make good marketing decisions, leading you to pour resources into things that don’t matter for your business. It’s better to pick a small set of meaningful numbers for any channel you work on and tie them to overall revenue goals. But which metrics are right for each marketing channel, and how should... [...]

To achieve online marketing success, you need to have a strategy that covers different aspects of marketing and helps you achieve the right marketing ROI. SMA Marketing contributor Ryan Shelley has published an article highlighting 15 marketing metrics you should measure. He says, “Below are 15 metrics that all digital marketers should track in order to get a clear understand of where they rank and what they can improve. Sessions Sessions are the number of people who visited your site during a particular period of time. This counts repeated visitors and new visitors. When sharing with your... [...]

By analyzing your marketing performance you can learn about the changes you need to make in your marketing strategy and campaigns. Social Media Today’s Aleh Barysevich has shared a list of eight marketing metrics that can help you improve your marketing in 2020. Barysevich says, “These days, there’s a heap of performance measures you can keep tabs on, but in this post, I want to outline some of the most important metrics you should be tracking – and how they’ll help you improve your overall performance. 1. Leads Generating leads is one of the hardest and most important... [...]