The latest ‘Exposure Ninja’ video is titled ‘Sephora’s Critical Marketing Mistake That Could Cost Them Billions’. This video covers the following: How Sephora built their traditional search empire through elite backlinks and technical optimisation Why their minimal content strategy is failing catastrophically in AI search environments The stark visibility gap between their Google rankings and AI overview inclusion Specific strategies that both established brands and challengers can implement to avoid Sephora’s mistakes. Exposure Ninja Blog  [...]

Effective communication with your customers is at the core of your business. MarketingProfs has published a new video ‘The Marketing Mistake That Cuts Off Communication With Your Customers’ highlighting a marketing communication mistake. Kenda MacDonald, lead generation expert and best-selling author of “Hack the Buyer Brain” shares her perspective in this #short clip from B2B Forum Online. Watch now to discover how your long-term nurture sequence builds trust and gives you insights to your buyers’ behavior. MarketingProfs  [...]