Marketing on LinkedIn allows businesses to target a professional audience with precision through tailored ads and content. With features like Sponsored Content and InMail, brands can build thought leadership, engage decision-makers, and drive conversions in a trusted business environment. MarTech has published a comprehensive article ‘Marketing on LinkedIn: What you need to know’. Constantine von Hoffman says, “Everything on LinkedIn is marketing. Ads, posts, conversations, messages, etc. are all part of your campaign and need to be focused on achieving a goal. Here are the tools... [...]

Neil Patel has published a new video titled ‘Marketing On LinkedIn’ as a part of LinkedIn Unlocked series. He says, “Today’s another day of LinkedIn Unlocked where I break down advanced strategies to turn business connections into leads and customers. There’s a lot of big names like Facebook and Twitter, and they’re great, but LinkedIn can be a goldmine if you want to reach powerful people. In this lesson, we’re going to go over quite a few things from understanding your audience to posting content, leveraging LinkedIn search to joining groups and even... [...]

There’s a lot of buzz about marketing on Facebook, and rightly so. It works well for some products. But its business-oriented cousin, LinkedIn is perfect for some niches, even better than Facebook. Most Facebook members are leisure-oriented. Most LinkedIn members are business people. Let that difference sink in. If you are selling a business product, you will probably get better results with LinkedIn. Like every social site, LinkedIn has its quirks and special features you need to know about if you are going to do the most business on it. If you grasp their unique potential, you can do well... [...]

Derek Tomei has discovered that LinkedIn is a good source for new subscribers to his list. If you have a list aimed toward business (online business, small business, work-from-home business, etc.) LinkedIn may be a good opportunity for you, too. Many marketers ignore LinkedIn, although it is a major social networking site. For business to business communication, it is probably as important as Facebook is for business to consumer communication. If you are marketing to businesses, you ignore it at your own peril. After all, it has over 224 million members. The good thing about LinkedIn members from... [...]