Marketing on Threads involves using Meta’s microblogging platform to engage with audiences through short, conversational posts and multimedia content. Brands leverage Threads to share updates, build communities, and interact directly with users, tapping into real-time discussions and trends. MarTech contributor Mike Pastore has published a 12-point guide explaining how to use Threads for marketing. He says, “Threads has become the fastest-growing social media platform in history since it launched on July 5, 2023. Within the first hour alone, it received a whopping 5 million sign-ups —... [...]

Digital Marketing Institute has published ‘A Guide to Marketing on Threads’. The DMI team says, “Since its launch in July 2023, and expansion into the EU in December, Threads has gotten off to a flying start. But, will its success endure beyond the initial enthusiasm for this new platform on the block? And will it prove to be a bite-sized social media marketing tool that offers a real return on investment (ROI)? What is Threads? Who is using Threads? How do you get started with Threads? How can you use Threads to boost your brand? What brands are on Threads? How to create a strategy... [...]

Copyblogger has published the latest podcast episode ‘Elon vs Zuck: Should You Start Marketing On Threads?’ featuring Tim Stoddart and Ethan Brooks. The Copyblogger team says, “Buckle up, we got us a good ole’ fashioned showdown. On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) debate Meta’s new Twitter clone, Threads. Tim is a fan, Ethan’s team-Elon. They debate the merits of both platforms and try to answer the question: Is this worth your time as a creator? Cool Stuff Mentioned In The Show CJ Chilvers Twitter CJ Chilvers Blog Ryan Hall... [...]