Four-Step Guide to Creating a Personalization Strategy

Personalization in marketing helps you to reach out your target audience and persuade them to take an action. With right personalization strategy, you can enhance your marketing performance. Content Marketing Institute contributor Ann Gynn has shared a four-step guide to help you create a simple personalization strategy for your marketing. Gynn says, “Vishal Khanna, vice president of marketing and communications at HealthPrize Technologies, says the go or no-go decision for personalizing content should boil down to a single question: Is personalization integral to achieving success? If it... [...]