Emerging marketing opportunities include leveraging artificial intelligence for personalized customer experiences and utilizing social media platforms like TikTok and Instagram for influencer partnerships and targeted advertising. Stefanie M. Marrone published an article featuring 15 proactive marketing strategies for growth in August. She says, “Here are 15 practical strategies to help you make the most of August and position your business for future success. Whether it’s through webinars, targeted social media campaigns or reconnecting with former clients, these tips will ensure you continue... [...]

Effective marketing strategies are crucial for targeting the right audience, ensuring that products and services meet customer needs, and driving business growth and profitability. They also help businesses differentiate themselves from competitors, build brand loyalty, and adapt to changing market conditions. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Top 5 Marketing Strategies Of 2024 To 10X Business Growth’. The video covers the following: Ranking marketing channels... [...]

HubSpot has published ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’ featuring a successful marketing strategy for your business to seize growth opportunities and boost revenue. Flori Needle says, “If you run a small business, I get that you may not know how to jumpstart your strategy. Thankfully, this digital marketing strategy template will help you get there with its actionable tips and templates to set you up for success. And did I mention that it’s free? Now, back to the topic at hand: are you confused about the difference between... [...]

A marketing strategy is essential for businesses to effectively reach their target audience, establish brand identity, and drive sales. Without a well-defined strategy, businesses risk wasting resources on ineffective marketing efforts and failing to capitalize on opportunities for growth. HubSpot has published ‘The Ultimate Guide to Marketing Strategies & How to Improve Your Digital Presence’. Flori Needle says, “You can think about it like this: strategy is planning, and tactic is doing. Having a strategy without ways to act on it (tactics) is daydreaming, and taking actions... [...]

You need to keep your marketing stack fresh to keep attracting new customers and growing your business. VWO contributor Pratyusha Guha has published an article featuring 5 Marketing Strategies To Grow Your Business During a Recession She says, “How can marketers prioritize and adopt strategies that help businesses flourish during and after a recession? Here are 5 strategies you must take advantage of: 5 ways you can market your business during a recession Customer marketing Do you know even a 5% increase in customer retention can shoot up company revenue by 25-95%? This tells us that customer... [...]

Effective marketing strategy is the backbone of any business. It helps you set and achieve your sales and promotional goals. Entrepreneur magazine contributor R.L. Adams has shared 10 useful marketing strategies to boost your business. He says, “There are 10 go-to strategies you can use to market any business online. 1. Use social media. You can’t ignore social media. That’s where all the so-called magic is happening. Some businesses have been built solely on the backs of social media. It can be intimidating at first. Sure. But as you build momentum, you’ll find posting... [...]