AI revolutionizes lead generation by analyzing vast datasets to identify and prioritize potential leads, enabling businesses to streamline their marketing efforts and focus on high-conversion prospects. Through predictive analytics and machine learning algorithms, AI enhances lead qualification processes, increases efficiency, and optimizes marketing strategies for better ROI. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Did Ai Kill Lead Gen Campaigns?’. The video covers the following: Spending time with customers is... [...]

Utilizing AI for ad creation enables personalized targeting and dynamic content optimization, maximizing relevance and engagement with potential customers. By analyzing vast datasets and user behavior in real-time, AI-powered ads adapt to evolving market trends, enhancing campaign performance and driving better results. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To Create An 60-Second Ad in 15 Minutes’. The video covers the following: AI video that went viral. Fiverr: Ai agents delivering human-trained services. HubSpot... [...]

Utilizing AI for marketing enables businesses to analyze vast datasets, personalize customer experiences, and optimize campaigns with unprecedented efficiency, ultimately driving higher conversion rates and ROI in today’s dynamic digital landscape. By leveraging AI’s predictive capabilities and automation tools, marketers can adapt swiftly to evolving trends and consumer preferences, fostering long-term customer relationships and sustainable growth. HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘I Used AI To... [...]

HubSpot has published the latest ‘Marketing Against The Grain’ podcast episode ‘Breaking Down Red Bull’s $16 Billion Marketing Strategy’. The HubSpot team says, “What can we learn from Red Bull’s $16 billion marketing strategy? The story is a case study in revolutionary marketing tactics and full of practical use cases for any marketer. Kipp dives deep on Red Bull founder Dietrich Mateschitz’s marketing genius. He transformed the energy drink industry through counterintuitive marketing plays and brand ownership approaches. It’s the incredible journey... [...]

Social Media Examiner has published the latest episode of the Social Media Marketing Podcast ‘Marketing Strategy: The Key to Success in a Changing World’ featuring Michael Stelzner. The SME team says, “Are you stuck because you’re focused on tactics? Do you have a marketing strategy? Join Michael Stelzner, the founder of Social Media Examiner, as he shares his perspective on embracing marketing strategy and how he’s directing his team to be more strategic.” Social Media Examiner  [...]

Semrush has published a new video ‘Understanding Data Analytics for In-House Marketing Teams’ emphasizing the importance of data analytics. The Semrush team says, “Watch this video from Jeff Sauer, Founder of Data Driven, to discover the tools and frameworks he recommends for next-level analytics skills.” Semrush  [...]

Semrush has published a new video ‘What Is a Marketing Strategy and Why Do I Need One?’ explaining the importance of a strong marketing strategy. The Semrush team says, “Are you brand new to developing a marketing strategy or looking to brush up on key focus areas? Then you’re in the right place. Watch this video to better understand why marketing strategies are so crucial for your business and uncover the key components that should be included in your strategy.” Semrush  [...]

A marketing strategy is a detailed, structured plan for your marketing efforts across a wide range of platforms and channels. HubSpot contributor Kayla Carmicheal has published an article featuring seven steps to create a complete marketing strategy in 2023. She says, “A marketing strategy will: Align your team to specific goals. Help you tie your efforts to business objectives. Allow you to identify and test what resonates with your target audience. Empower you to capitalize on emerging trends. The last one is especially important for this upcoming year. Keeping up with marketing trends... [...]

MarTech is hosting a webinar ‘ Beyond the Blast: Next-Level Email Strategy Requires Conversation Automation’ on Thursday, June 23, 2022. The MarTech team says, “Companies using Conversation Automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities, and over 10x ROI. Join this webinar to learn: Why status quo email automation isn’t enough for today’s customers How Conversation Automation increases quantity and quality of engagement, ultimately leading to higher conversion Top Conversation Automation use cases and best practices... [...]

Marketers’ ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts. MerkatingProfs is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET. The MarketingProfs team says, “In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity. Join us to learn: What... [...]