Marketers’ ability to rely on third-party data is diminishing, and organizations are increasingly interested in how they can use first-party customer data to drive their marketing efforts. MerkatingProfs is hosting a webinar ‘How to Use Data to Drive Marketing Strategy and Streamline Processes’ on Thursday, June 23, 2022, at 2.00 pm ET. The MarketingProfs team says, “In this webinar, experts from Bounteous and Acquia will discuss how marketers can use customer data to drive marketing strategy and streamline processes across various levels of maturity. Join us to learn: What... [...]

Understanding your performance across metrics and inputs—ranging from total sales to inventory to reviews to their actual product content—isn’t enough to positively influence your strategies. Retail Dive has made available a replay of the webinar ‘Using Digital Shelf KPIs to Improve Your Marketing Strategy’. The Retail Dive team says, “Join us for an informative webinar focused on helping you learn how to use digital shelf data and retail analytics to improve your marketing strategies. We’ll explore: The metrics brands need to measure to understand performance Best practices... [...]

Marketing measurement helps you analyze the performance of your marketing campaigns and make required changes. Watch Neil Patel’s latest video ‘The Best Marketing Strategy Produces the Worst ROI’ where he talks about a marketing strategy. He says, “People love measuring marketing. Everyone loves Google Analytics. Everyone loves Google Data Studio. If you spend a dollar, you want to make more than a dollar, right? But if you focus your marketing efforts only on things that produce a direct ROI, you’ll struggle to build a multi-billion, if not even a multi-million dollar... [...]

Marketers are facing increased competition online, rapid changes in consumer behavior, rising advertising costs, and new audience targeting restrictions on paid channels Deepcrawl has published a new guide ‘Incorporating Website Health Into Your 2022 Marketing Strategy’ to heko marketers improve website marketing. The Deepcrawl team says, “Here’s how to succeed in a search-first future by incorporating website health and SEO into your wider 2022 marketing strategies. What’s inside: Why organic search matters as a marketing channel more than ever in 2022 Why the best 2022... [...]

A well-thought marketing strategy can help you take your business to a next level. It enables you to grow your online reach and make more sales. Neil Patel has published a new video ‘Watch Me Build a Marketing Strategy in 10 Minutes For a Completely Random Business’ explaining how to build a maeketing strategy. He says, “Is coming up with digital marketing strategies hard for you? Well, then you can just use mine. Today I want you to watch me build a marketing strategy in 10 minutes for a completely random business. Let’s now build a marketing strategy and I’m going... [...]

A well-defined marketing strategy can help you to grow your sales and strengthen the business. By adding the element of personalization to it, you can continue to win more and more customers. Business 2 Community contributor Germina Paola has shared two useful strategies to improve your marketing strategy. Paola says, “We live in the golden age of information and, although it’s as good as it sounds, there’s also a downside to it: we receive this information all at once and it can be confusing and daunting. Working with online marketing with different types of clients and businesses,... [...]

During this challenging time, you need to come out with new marketing strategies to meet the demands of your audience. By creating an empathetic strategy, you can influence and convince your prospects to become your customer. Falcon.io is hosting a webinar ‘How to Optimize Your Marketing Strategy in Times of Change’ on Thursday, June 11, 2020 at 1.00 am ET. The Falcon says, “Times are changing, and so is your customers’ focus. Audience fragmentation and diversification in customer needs are posing a challenge for brands, who do not only need to personalize their content, but also meet... [...]

An effective marketing strategy requires you to plan your campaigns, not just “shoot from the hip”. Effective planning can improve your ROI. While planning your marketing, you need to consider elements you might consider as peripheral, such as data privacy, customer experience, etc. Econsultancy is hosting a webinar on ‘Is Your Marketing Strategy Out Of Touch?’ on Tuesday, March 31, 2020 at 10.30 am EDT. The Econsultancy team says, “In this webinar, we highlight a recent global report, that we commissioned Econsultancy to support with, that reveals how consumers... [...]

If you want to grasp what it takes to be a successful online marketer, consider this: Almost all marketing you’ve ever been attracted by is based on just 3 types of marketing campaigns. Just watch this explanation by Frank Kern: Kern’s Top Three Campaigns. In this video, Kern provides a step-by-step walkthrough of the three most powerful marketing campaigns ever invented. Every day, savvy marketers, from companies large and small, use them to persuade people like you and me to buy what they are offering. This video is something any marketer will find helpful. And there’s no cost... [...]