Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. Digital Marketing Depot is hosting a webinar ‘Achieving Compliance Excellence: Your Path to Marketing Success’ on Thursday, February 15, 2023, at 1.00 pm EDT. The DMD team says, “In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT, and CTV. Explore the tools and strategies Consent Management Platforms... [...]

This is a reminder for the SEL webinar to be held on May 11, 2023.  Search Engine Land is hosting a webinar ‘From Clicks to Conversions: Drive Performance with Marketing AI’ on Thursday, May 11, 2023. The SEL team says, “Join industry experts Bhanu Bhardwaj, Media and Data Science Leader at Meta, Bryan Karas, CEO of Playbook Media, and Yehonathan Barnea, VP of Customer Success at Pecan AI, as they discuss: Changes impacting the marketing landscape Reaching the right audiences with your campaigns How AI unlocks customer potential and campaign performance.” From Clicks... [...]

Research shows that customer acquisition costs have increased nearly 222% over the past eight years, including a 60% increase in the last year alone driven by changes across the mobile ecosystem. Search Engine Land is hosting a webinar ‘From Clicks to Conversions: Drive Performance with Marketing AI’ on Thursday, May 11, 2023. The SEL team says, “Join industry experts Bhanu Bhardwaj, Media and Data Science Leader at Meta, Bryan Karas, CEO of Playbook Media, and Yehonathan Barnea, VP of Customer Success at Pecan AI, as they discuss: Changes impacting the marketing landscape Reaching... [...]

This is a reminder for the Search Engine Land webinar to be held on April 18, 2023.  Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023. The SEL team says, “Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on: Incrementality testing and how to use it to measure the true impact of your marketing campaigns. Generating a clear hypothesis, designing an experiment, measuring, and analyzing the results. Understanding the strengths and weaknesses of different statistical techniques,... [...]

Calculating the incremental lift and the resulting value that campaigns provide is a great way to assess the impact of your marketing tactics and improve the performance of channels and ROI. Search Engine Land is hosting a webinar ‘ Demystifying ‘Incrementality’ for Marketing Success’ on Tuesday, April 18, 2023. The SEL team says, “Join Shaubhik Ray, Sr. Director, Digital Analytics at iQuanti, as he shares insights on: Incrementality testing and how to use it to measure the true impact of your marketing campaigns. Generating a clear hypothesis, designing an experiment, measuring,... [...]