How to Appeal to Gen Y and Gen Z on Social Media

Whether you’re promoting an industry leader’s brand or are building a small business’s SEO strategy, you’ve probably noticed that Generations Y (Gen Y) and Z (Gen Z) audiences are a little different. Gens Y and Z consist of anyone born between 1981 and the early 2010s. This means they grew up in the digital age and are accustomed to having the power of the internet and social media at the tips of their fingers. Additionally, Gens Y & Z have different financial habits than other folks, and will only make a serious purchase from a brand that aligns with their values and presents itself... [...]