The IBM team has made available the ‘9 Trends That Will Shape Marketing in 2019’ webinar on demand. The following are the webinar speakers: Loren McDonald, Program Director, Marketing Research, IBM Watson Marketing Jae Lee, Global Product Marketing, IBM Watson Marketing Jonathan Chang, Product Marketing Manager, IBM Watson Marketing Alexandra Sardarian, Worldwide Product Marketing, IBM Watson Marketing. The IBM team says, “Simply put: Marketing isn’t what it used to be. You’ve got big data. You’ve got artificial intelligence. You’ve... [...]

eMarketer is hosting a webinar on ‘Aligning Around the Accounts that Matter—How to Ignite Customer Growth’ on Thursday, February 14, 2019 at 1.00 pm ET. The eMarketer team says, “This eMarketer live-video webinar will provide: The most common activities B2B marketers should implement as part of their customer success programAn overview of how to calculate customer value measures to determine which accounts matterA look at what teams need to get on board with customer growth strategy to make it succeedAsk questions, and interact with your eMarketer community of marketing... [...]

The Digital Marketing Depot is hosting a webinar on ‘The New 5Ps of Marketing’ on Thursday, February 14, 2019 at 1.00 pm EST. The DMD team says, “Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in. Join us as Craig Schinn, VP of Strategic Services at Lytics, breaks down the new 5Ps that marketers need to know to... [...]

The AdWeek team is hosting a webinar on ‘The Front Line of Customer Experience: How Customer Care Has Evolved Into a True Marketing Catalyst’ on Tuesday, February 19, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation platform that is different than everything you’ve tried. She’ll be joined by current Mautic customer Michael Brown, CEO of nDash, who will share how Mautic has helped his company improve marketing results by making... [...]

The Search Engine Journal team is hosting a webinar on ‘From Pageviews to People: Don’t Just Drive Traffic, Drive Customers’ on Wednesday, February 20, 2019 at 2.00 pm EST. Michelle Robbins and Brent Csutoras will be presenting the webinar. The SEJ team says, “Everyone knows that “content is king” – and that it’s the most critical component for search engine discovery and ranking of a site. But all the organic traffic in the world is meaningless if that traffic does not convert into paying – or otherwise monetized – customers. In this webinar, we’ll map out... [...]

The Digital Marketing Depot is hosting a webinar on ‘How to Prepare for a Successful Marketing Analytics Implementation ’ on Tuesday, February 26, 2019 at 1.00 pm EST. The DMD team says, “Analytics are critical to fuel the success of your marketing investments. Whether you are taking a hard look at your current deployment, or a new deployment is in the works, this non-technical webinar highlights the 5 most common issues that can prevent you from realizing value from your analytics implementation. Join our expert as he discusses best practices that will pay dividends... [...]

Having a great marketing team focused on a unique agenda is something that can lead your business to success. The Digital Marketing Depot is hosting a webinar on ‘3 Types of Silos Killing Your Marketing Team ’ on Wednesday, February 6, 2019 at 1.00 pm EST. The DMD team says, “JMarketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results.  But when teams are using disconnected technology, workflows and processes,... [...]

The Digital Marketing Depot is hosting a webinar on ‘Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform’ on Thursday, February 21, 2019 at 1.00 pm EST. The DMD team says, “In this webinar, Mautic VP of Marketing, Katie Staveley will provide an overview of the company’s Open Marketing Cloud, a fully-featured marketing automation platform that is different than everything you’ve tried. She’ll be joined by current Mautic customer Michael Brown, CEO of nDash, who will share how Mautic has helped his company improve... [...]

The Digital Marketing Depot is hosting a webinar on ‘The New 5Ps of Marketing’ on Thursday, February 14, 2019 at 1.00 pm EST. The DMD team says, “Do you remember the 5Ps of Marketing? Product, Place, People, Price and Promotion? For most of us in digital marketing, these may feel more than a little outdated. During this era of always-on, real-time marketing with a shifting regulatory landscape, there’s a new marketing mix that you need to be versed in. Join us as Craig Schinn, VP of Strategic Services at Lytics, breaks down the new 5Ps that marketers need to know to succeed... [...]

Having a great marketing team focused on a unique agenda is something that can lead your business to success. The Digital Marketing Depot is hosting a webinar on ‘3 Types of Silos Killing Your Marketing Team ’ on Wednesday, February 6, 2019 at 1.00 pm EST. The DMD team says, “JMarketing has become a complex field, with evolving technologies, fast-paced processes and data that must be analyzed, interpreted and shared so you can continuously optimize those processes for better results.  But when teams are using disconnected technology, workflows and processes, it can... [...]