MarketingExperiments’ ‘Five Steps to Better Metrics’ Webinar on Replay

MarketingExperiments’ “Five Steps to Better Metrics: How to translate your Web analytics into ROI” webinar is on replay. MarketingExperiments team says, “Web analytics can yield an intimidating mound of data — much more than marketers can interpret and use. The overwhelmed marketer needs a way to discipline the process — a way to turn this raw data into valuable insights concerning their customers. The problem for today’s marketer is not collecting this data, but distilling it to its predictive power. Once a marketer is able to effectively predict customer behavior,... [...]