MarketingExperiments’ ‘Recent experiments reveal 2 common design mistakes that can kill microsite conversion rates’ webinar is on replay. The MarketingExperiments team says, “Companies have long been using microsites to connect potential customers with specific products or services. However, designing a microsite that ensures ROI often proves more difficult. Marketers may have questions such as: How many different audiences can a microsite really serve? What is the optimal number of products or offers we can show? Is it possible to have too much design or copy? How should... [...]

MarketingExperiments’ ‘3 high-performing webpage templates that consistently improve conversion ‘ webinar is on replay. The MarketingExperiments team says, “Often, marketers do not really know where to begin when it comes to the structure of a webpage. They lean on best practices, favoring those they find most aesthetically appealing. But, is this an effective approach? In this Web clinic, Jon Powell, Senior Manager of Research and Strategy, MECLABS, revealed three high-performing site templates that consistently increase conversion across multiple industries. Here are... [...]

MarketingExperiments’ ‘The Usability Myth: 4 surprising discoveries we learned after testing the most common usability principles’ webinar is on replay. The MarketingExperiments team says, “Often, the rules regarding usability differ from source to source, and the answers provided by the usability experts can be misleading. Essentially, is very difficult to obtain any consensus about the rules of usability, or the overall effectiveness of it. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, explored how Web usability best practices impact optimization. In... [...]

MarketingExperiments’ ‘How strategic keyword placement increased conversion by 144%’ webinar is on replay. The MarketingExperiments team says, “According to the MarketingSherpa 2012 Website Optimization Benchmark, more than half of marketers indicated PPC ads were an element included in their organization’s primary conversion path. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, revealed a case study exploring the relationship between PPC ads and landing page optimization. In this Web clinic replay, you’ll see how a marketing solutions company... [...]

MarketingExperiments’ ‘The 5 Most Startling Marketing Discoveries from 2012’ webinar is on replay. The MarketingExperiments team says, “Optimizing upcoming marketing campaigns for maximum ROI opportunities is a top priority for marketers in the New Year. In this Web clinic, Flint McGlaughlin, Managing Director, MECLABS, and Jon Powell, Senior Research Manager, Research and Strategy, MECLABS, share the top five research discoveries from 2012. In this Web clinic replay, you’ll see the experiments that revealed our most startling discoveries throughout the past year. Also,... [...]