MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions. In our next Web clinic, statisticians and testing experts from... [...]

MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively? Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website engagement may be the most effective indicator of conversion potential that you can monitor using analytics. In this 35 minute Web clinic, our research team will reveal three tactics proven to boost engagement on your website. This session will... [...]

MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively? Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website engagement may be the most effective indicator of conversion potential that you can monitor using analytics. In this 35 minute Web clinic, our research team will reveal three tactics proven to boost engagement on your website. This session will... [...]

MarketingExperiments team says, “What actions do you want your visitors to take on your site? What if you could influence those actions more effectively? Although conversion metrics typically receive the majority of marketers’ attention, understanding what behavior motivates the conversion event may be even more important. For some companies, website engagement may be the most effective indicator of conversion potential that you can monitor using analytics. In this 35 minute Web clinic, our research team will reveal three tactics proven to boost engagement on your website. This session will... [...]

This is a reminder for MarketingExperiments’ email marketing webinar scheduled on November 13. MarketingExperiments team says, “The email marketing landscape is always changing. Today’s consumer rarely looks at an email with delight. The “You’ve got mail” days are long gone. The customer now scans through an inbox with a disposition to delete. It is hard enough to get an “open,” let alone a “click.” • So, what is it about an email that generates response? • Which emails are the most effective at converting opens to clicks? • What tactics work today in this skeptical... [...]

MarketingExperiments team says, “The email marketing landscape is always changing. Today’s consumer rarely looks at an email with delight. The “You’ve got mail” days are long gone. The customer now scans through an inbox with a disposition to delete. It is hard enough to get an “open,” let alone a “click.” • So, what is it about an email that generates response? • Which emails are the most effective at converting opens to clicks? • What tactics work today in this skeptical atmosphere? • How can we use email to effectively motivate our customers? Maybe you are an email... [...]

This is a reminder for MarketingExperiments’ Optimization webinar scheduled on October 8. MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this... [...]

MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this 35-minute interactive Web clinic, sponsored by Marin Software, the MECLABS research team will review... [...]

This is a reminder for MarketingExperiments’ PPC webinar scheduled on September 11. MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this 35-minute... [...]

MarketingExperiments team says, “Many marketers depend on paid search to reach their customers. Significant revenue is spent on keyword strategy, but position is only half the battle. It really does not matter how many people see your PPC ad if it does not motivate anyone to click. This raises some essential questions: • Have you maximized the effectiveness of all 95 characters? • Does every word convey meaning with the greatest force? • Will your ad stand out from the competition? In this 35-minute interactive Web clinic, sponsored by Marin Software, the MECLABS research team will review... [...]