MarketingExperiments is hosting a webinar on Wednesday, January 22 at 4.00 pm EST. The topic of the webinar is “How Many Columns Should I Use? New research suggests the best column layouts marketers should use for their pages”. MarketingExperiments team says, “Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns? In our next clinic, we’ll be drawing on about 15 years of research on... [...]

MarketingExperiments is hosting a webinar on Wednesday, January 22 at 4.00 pm EST. The topic of the webinar is “How Many Columns Should I Use? New research suggests the best column layouts marketers should use for their pages”. MarketingExperiments team says, “Think for a few seconds about a page or email you manage. How many columns does it have? Do you know whether that is the optimal number? If you do know, have you tested it? What if you could improve the performance of the piece by adding or removing columns? In our next clinic, we’ll be drawing on about 15 years of research on... [...]

MarketingExperiments is hosting a webinar on Wednesday, December 11 at 4.00 pm EST. The topic of the webinar is “The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of research distilled into 60 minutes”. MarketingExperiments team says, “By the end of this year, MarketingExperiments will have run approximately 260 controlled experiments. That equates to around 50,000 total hours of research. With the sheer volume of work done this year, it’s almost impossible for marketers in the field to keep up. In our next Web clinic, we’ll walk through the most important discoveries... [...]

MarketingExperiments is hosting a webinar on Wednesday, December 11 at 4.00 pm EST. The topic of the webinar is “The Top 5 Marketing Discoveries in 2013: The last 50,000+ hours of research distilled into 60 minutes”. MarketingExperiments team says, “By the end of this year, MarketingExperiments will have run approximately 260 controlled experiments. That equates to around 50,000 total hours of research. With the sheer volume of work done this year, it’s almost impossible for marketers in the field to keep up. In our next Web clinic, we’ll walk through the most important discoveries... [...]

This is our last chance to tell you about MarketingExperiments’ webinar on Wednesday, November 6  at 4.00 pm EST. The topic of the webinar is “Are You Missing Copy on Your Page? How adding the right paragraph generated a 36% lift”. MarketingExperiments team says, “Imagine one of your webpages for a moment. Are you absolutely sure you are communicating everything your customer needs to move to the next step? What if you are losing business because a portion of your customers don’t have enough information to make a decision to buy? Marketing Experiments intends to fix that. In... [...]

MarketingExperiments team is hosting a webinar on Wednesday, October 9 at 4.00 pm EDT. The topic of the webinar is “Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases”. MarketingExperiments team says, “Category pages are a standard staple for websites offering multiple SKUs and often take a backseat when it comes to testing and optimization, either due to system constraints or competing priorities. So when it comes time to create a new site, radical redesign or a different content management system, what is the most effective... [...]

MarketingExperiments team is hosting a webinar on Wednesday, October 9 at 4.00 pm EDT. The topic of the webinar is “Category Pages That Work: Recent research reveals design changes that led to a 61.2% increase in product purchases”. MarketingExperiments team says, “Category pages are a standard staple for websites offering multiple SKUs and often take a backseat when it comes to testing and optimization, either due to system constraints or competing priorities. So when it comes time to create a new site, radical redesign or a different content management system, what is the most effective... [...]

MarketingExperiments team is hosting a webinar on Wednesday, September 11 at 4.00 pm EDT. The topic of the webinar is “Do Accordion-Style Checkouts Work? How one company uncovered 26% more conversions by putting its checkout process to the test”. MarketingExperiments team says, “Developing cart technologies like the accordion-style checkout have become increasingly popular in e-commerce after being adopted by companies like Apple and other top-grossing enterprises. But, does an accordion-style checkout perform better than others? In our next Web clinic, Flint McGlaughlin, Managing Director,... [...]

This is our last chance to remind you about MarketingExperiments’ webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions. In our next Web clinic,... [...]

MarketingExperiments is hosting a webinar on Wednesday, August 28 at 4.00 pm EDT. The topic of the webinar is “Can I Test More Than 1 Variable at a Time? Statisticians answer some of the most commonly asked A/B testing questions”. MarketingExperiments team says, “A/B testing on the Web has become incredibly sophisticated in the last few years. New software makes it easier than ever to have a test up and running on your site. Still, a software program can only take you so far, and many marketers find themselves with questions. In our next Web clinic, statisticians and testing experts from... [...]