The latest article on ‘MarketingProfs’ is titled “LeBron James’s Five Keys to Marketing Success”. Josh Haynam says, “”King James” as he’s called by the media is one of the greatest players of all time, and there’s a method behind his madness. When his natural ability reaches its limit, LeBron continues to improve, using a few simple but effective life principles that can be directly applied to your marketing efforts. Here they are… 1. Have a practice schedule (and stick to it) Not every day is great. Sometimes, we wake up and don’t feel the motivation... [...]

The latest article on ‘MarketingProfs’ is titled “How You Can Generate More Qualified Leads With Google AdWords and Call Tracking”. Brad Reynolds says, “You’ve likely been there: You spend hours combing through keywords, tailoring the right headline and ad text, and customizing landing pages; you finally launch your Google AdWords campaign, and after a couple days or weeks… the conversions aren’t as high as you expected, and you aren’t quite sure why. Google AdWords is undoubtedly a viable medium for attracting qualified leads[1]. But to fully take advantage of... [...]

The latest article on ‘ZDNet’ is titled “Adobe Patches Acrobat, Reader, Flash and Illustrator”. Larry Seltzer says, “Adobe has issued a series of updates to address a large number of vulnerabilities in their products. All updated products have at least one critical vulnerability. The update to Adobe Acrobat and Reader fixes 11 vulnerabilities in the Windows and Mac products. The update to Flash Player fixes five vulnerabilities in all versions of the product: Windows, Mac and Linux, including the versions embedded in Google Chrome and Internet Explorer. The Illustrator update addresses a... [...]

The latest article on ‘MarketingProfs’ is titled “How Pairing Search and Social Boosts Campaign Performance”. Ayaz Nanji says, “Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software. Search campaigns that are managed in conjunction with social advertising campaigns on average have 26% higher revenue per click than search campaigns managed in isolation, the analysis of $6 billion worth of marketing programs found. Moreover, advertisers gain 68% higher revenue per conversion, on average, from... [...]

The latest article on ‘MarketingProfs’ is titled “A Quick (but Thorough) Guide to YouTube Optimization”. Richard Jeng says, “Though many companies have succeeded in reaching their audiences via social networks such as Facebook and Twitter, only a fraction have explored the option of marketing via YouTube. Yet, YouTube is not only the second-largest search engine but also the third most-visited website in the world, only behind Google and Facebook. It receives over 1 billion unique monthly visitors, and it has about 6 billion hours of videos watched each month. Let those numbers sink... [...]

The latest article on ‘MarketingProfs’ is titled “10 Effective Social Media Posts in 10 Minutes or Less”. Tiffany Monhollon says, “Social media is a critical piece in the online marketing puzzle for local businesses (and others). But, some days, you have so much to juggle that you just need a quick, easy way to post interesting, engaging content. So, here are 10 ideas you can use to keep your social channels full of relevant, timely, and useful content—fast! 1. Polls or Questions People love sharing their opinion. Take five minutes to brainstorm a few questions you could ask your fan... [...]

The latest article on ‘MarketingProfs’ is titled “Does Schema Integration Boost Search Rank?”. Ayaz Nanji says, “Search engines have a problem: Websites often include a wealth of data that is extremely useful but difficult to decipher. For example, on a complex entertainment site built from a large database, how can Google quickly determine whether the page content is about a movie, a person, or a TV series? To address this issue, a group of search companies—Google, Microsoft, Yahoo, and Yandex—agreed three years ago to use a common set of identifiers (schemas) to help flag the various... [...]

The latest article on ‘MarketingProfs’ is titled “Facebook Users Engage With Brands Most on Fridays”. Ayaz Nanji says, “Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found. Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%). Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday;... [...]

The latest article on ‘MarketingProfs’ is titled “The Most Effective SEO Tactics”. Ayaz Nanji says, “Marketing and sales professionals say creating quality content is the most effective search engine optimization (SEO) tactic, according to the results of a recent survey conducted by Ascend2. More than half (57%) of the global professionals polled say quality content creation is one of the most effective SEO strategies employed by their company. Other SEO efforts seen as effective include keyword research and management (47% say it is one of the most effective tactics), frequent website... [...]

The latest article on ‘MarketingProfs’ is titled “Which Marketing Channel Gives You the Most Bang for Your Click?”. Verónica Maria Jarski says, “Consider the various online channels you use regularly to boost your business. Do you know which ones yield the highest return? The following infographic by Conductor highlights which channel (among social, organic search, email, and PPC) gets the most visitors, results in the most customers, and gives you the most bang for your click. The channel that drives the most visitors is organic search. “Visitors from organic search are 2X... [...]