The latest article on ‘MarketingProfs’ is titled “Photo Posts Spark the Most Engagement on Facebook”. Ayaz Nanji says, “Brands’ Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers. Image posts were found to outperform all other post types—links, videos, text-only status updates—on brand pages with small (1-99,999), medium (100,000-999,999), and large (1M+) fan bases. However, the difference in engagement was especially noticeable on large brand pages (1M+), with photo posts... [...]

The latest article on ‘MarketingProfs’ is titled “Three Ways to Use Videos to Maximize Your LinkedIn Marketing and Lead Generation”. Bruce McKenzie says, “You’re creating videos and distributing them through Facebook, YouTube, your blog, and paid media opportunities to generate hundreds to millions of views. But are you forgetting LinkedIn, one of the most important channels for B2B marketers? LinkedIn has documented research indicating that members of the “buying committee” are more likely to connect with vendors on LinkedIn than any other social media platform. So,... [...]

The latest article on ‘MarketingProfs’ is titled “Find the Right Imagery for Social Media Branding”. Noelle Federico says, “Many famous brands use imagery to capture the essence of their products or service, even more so than their written content. For example, you’ve probably watched a television ad and figured out the brand behind the ad before you even saw a logo or any other identifying product. Brands focus on quality images that evoke emotional responses, and use them consistently across multiple channels. One of those channels is social media, which provides brands an opportunity... [...]

The latest article on ‘MarketingProfs’ is titled “Three Email Marketing Improvement Challenges for 2014”. Ayaz Nanji says, “Now that the first quarter of the year behind us, what will you do to maximize email marketing’s contribution to your bottom line from here on out? Improving email open and click-through rates is an ever-present task, but I encourage you to expand your focus beyond mere campaign-by-campaign process metrics and instead try program-level objectives on for size. Challenge yourself with the following three worthy email performance improvement objectives for the... [...]

The latest article on ‘MarketingProfs’ is titled “The State of SEO in 2014”. Ayaz Nanji says, “Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge. Measuring rank in Google Universal Search results (those that include photos, videos, etc.) is also seen as increasingly necessary by SEO professionals (57% say it is more important in 2014), as is measuring presence and rank in Google Carousel results (72% view as more... [...]

The latest article on ‘MarketingProfs’ is titled “How Older Americans Are Using the Internet and Mobile Devices”. Ayaz Nanji says, “Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and American Life Project. Moreover, among older adults who use the internet, 71% go online every day or almost every day, and an additional 11% go online three to five times per week. Nearly half (47%) of US seniors also say they have a high-speed broadband connection at home, and 77% report having... [...]

The latest article on ‘MarketingProfs’ is titled “Six Lessons From an Ambitious Content Marketing Project”. Rich Quarles says, “We recently launched an ambitious content marketing initiative—for ourselves. As a marketing agency, we do similar projects for clients all the time. I figured that writing for ourselves, about subjects we knew so well, would be easier than the ghost-writing, prodding, and project management that goes into a typical client project. I was wrong. The Project We came up with the following scope for Phase 1: 100 short “Q&A” articles 18 “medium”... [...]

The latest article on ‘MarketingProfs’ is titled “Which Social Networks Deliver the Most Engaged Users?”. Ayaz Nanji says, “YouTube, Google+, and LinkedIn drive the most engaged social referrals to websites, according to a recent report from Shareaholic. In its analysis, the company examined the the average visit duration, pages per visit, and bounce rate for visitors referred to its network of 200,000+ websites from eight social media platforms: Facebook, Google+, LinkedIn, Pinterest, Reddit, Twitter, StumbleUpon, and YouTube. On average, YouTube was the top performer across all... [...]

The latest article on ‘MarketingProfs’ is titled “How to Turn Negative Social Media Into a Positive”. Carla Ciccotelli says, “Today, companies big and small use social media as a way of marketing their products and services. Social media also provides a platform for interaction between brands and customers. Many customers find social media the best way to get in touch with brands and look for a quick response and direct access. However, with the good comes the bad, and social media is not always about happy comments and grateful customers. At times, customers flock to a brand’s... [...]

The latest article on ‘MarketingProfs’ is titled “Eight Secrets of Success With LinkedIn PPC Ads”. Elaine Marquis says, “If your B2B marketing department is like most others nowadays, you are engaged in blogging, social media, SEO, email marketing, and much more; the sales department requires an ideal number of quality leads, after all. But limited resources and tight budgets in today’s economy can make that a challenge for any marketing department. If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at low cost per lead. It is similar... [...]