The latest article on ‘MarketingProfs’ is titled “Why Marketers Use Social Media Analytics Tools”. Ayaz Nanji says, “Marketers find social media analytics tools most valuable for helping with campaign tracking, brand analysis, and competitive intelligence, according to a recent report from Demand Metric and Netbase. The survey of 125 marketers (70% B2B-focused, 13% B2C, 17% both) found that 60% of respondents use social media analytics tools for campaign tracking, 48% for brand analysis, and 40% for competitive intelligence. A large number also use social media analytics tools for... [...]

The latest article on ‘MarketingProfs’ is titled “You Need to Add Video to Your Personal Branding Strategy”. William Arruda says, “When you’re building your personal brand, you want to make sure you’re visible to the people who are making decisions about you. When building your brand on the Web, that means showing up on page 1 of search results for a Google search. Why? Because if you’re not on page 1, you’re nearly invisible. A Gravitate Online study found that 94% of Google users click on a first-page result, and fewer than 6% click on a page 2 result. So showing... [...]

The latest article on ‘MarketingProfs’ is titled “Six Must-Have Traits of a Social Media Manager”. Yo Noguchi says, “The business is going well, and you’re getting some traction on Facebook, but you’re at the point of social media burnout. You’ve decided it’s about time your business had a dedicated social media manager. Good move. Because it’s a big job, even if you’re using the best social media management tools. But what skills, traits, and experience you should be looking for in the perfect social media manager? 1. Experience With Multiple Platforms It... [...]

The latest article on ‘MarketingProfs’ is titled “Nine Easy Ideas on How to Perform Behavioral Segmentation”. Liga Bizune says, “Today’s key to subscriber engagement is personalized and relevant email content. Behavioral segmentation is one of the best ways of reaching your target audience and sending exactly what they want. Email list segmentation by email opens allows you to discover who hasn’t opened your recent campaign and who has stopped reading your newsletters already for some time, so you can resend unopened campaigns or prepare compelling re-engagement campaigns... [...]

The latest article on ‘MarketingProfs’ is titled “Five Traits of Guest Content That Audiences (and Editors) Can Actually Use”. Alyce Currier says, “Guest article or post submissions can be a great asset to a publication, but they can also be an excuse for bad content to slip through the cracks. Editors as well as guest-post writers must therefore take special care to ensure that they do not lower their usual standards. I was spurred to write this article after reading a blog post about what makes for a great guest post: Kate Morris’s “The Anatomy of a Great Guest Post”... [...]

The latest article on ‘MarketingProfs’ is titled “Social Media: Your External SEO ‘Plugin’”. Ken Myers says, “What do you associate with the term SEO? Does it conjure up thoughts of technical jargon and complex HTML coding? Do you instead take the view that content is king? Do you begin to sweat profusely at the overwhelming task of getting your website to rank on search engines? You might be intrigued to know that SEO isn’t always so technical. In the entire scheme of search engine optimization, social media has a useful role to play, one that compliments the internal... [...]

The latest article on ‘MarketingProfs’ is titled “Five Must-Have Insights for Better PPC Campaign Performance”. Larry Kim says, “In marketing—and especially data-driven channels, such as paid search—actionable insights are your best friend. For PPC advertisers, having the most relevant and recent data possible is particularly important, considering that they’re competing in real time (usually with real budget constraints) for clicks. Late in 2013, we shared the results of research that showed SMB advertisers are basically throwing approximately 25% of their AdWords budget away. First... [...]

The latest article on ‘MarketingProfs’ is titled “The Most Effective Email Subject Line Length”. Ayaz Nanji says, “Emails with subject lines of 6-10 words have the highest open rates, yet most emails sent by marketers have subject lines of 11-15 words, according to a recent report from Retention Science. For the emails analyzed, those with 6-10 word subject lines had a 21% open rate. Those with subject lines containing five or fewer words ranked second with a 16% open rate, and those with 11-15 words had a 14% open rate. Despite the effectiveness of shorter subject lines, most emails... [...]

The latest article on ‘MarketingProfs’ is titled “Five SEO Steps to Take Before Redesigning Your Site”. Aleh Barysevich says, “Why do people redesign their websites? Reasons are abundant, and here is a list of the most common ones. Modern look: You don’t want you site to look outdated, so from time to time you brush it up in line with the latest trends. More trust in the brand: If site owners continuously invest into making their sites better, users tend to associate trust their brands more. Growing needs: Your business evolves. You might be changing the focus of your activities,... [...]

The latest article on ‘MarketingProfs’ is titled “New Internet Domain Extensions: Don’t Get Blinded by the Sunrise or Run Over by the Landrush”. Kathy Nielsen says, “2014 is going to be a landmark year for the Internet as the oldest and most basic form of user online navigation gets a major overhaul. The domain names that marketers and end users have relied on since the Internet’s inception—extensions like .com, .net, and .org—will no longer be the only game in town. New generic top-level domains (gTLDs), including extensions such as .app, .sports, .club, .healthcare... [...]