Marketing’s New M.O. [White Paper]

ClickZ has published a new white paper ‘Marketing’s New M.O.’ to help you create your ‘modus operandi’ to improve your marketing performance. The ClickZ  says, “We all have a personal M.O. that is a ‘modus operandi’, or a way of working which we’ve developed over the years. Where a specialization in brand, operational, or strategic marketing used to be the norm, is it still the better approach for today’s marketing leader? This Whitepaper contains data from interviews with over 650 CMOs to find out: What are the biggest data challenges being faced by marketing... [...]