MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “In the spirit of the Web Optimization Summit 2014 kickoff, today’s B2B case study from the article archives features David Ciccarelli, CEO and Founder, Voices.com, one of the agenda’s e-commerce speakers. We’ve heard Ciccarelli’s story before, as it was in a B2B Marketing Newsletter in February. So before we all meet in New York, we wanted to get the scoop on what Voices.com has been up to in... [...]

MarketingSherpa has released a case study titled “Email Marketing: Educating new subscribers drives 33% of total email revenue in welcome campaign”. Courtney Eckerle says, “Email can be an invaluable resource for educating consumers not only on a product, but on your brand and community. Gaming accessories company KontrolFreek designed an automated welcome campaign to sell products and inform consumers with a series of three emails focused on managing expectations, addressing common pain points and joining the online community. Read on to learn how the company drove 33% of total... [...]

MarketingSherpa has released a case study titled “Web Optimization: Ancestry.com improves conversion 20% by reducing choice barriers”. Allison Banko says, “While Web Optimization Summit 2014 (May 21-23) hasn’t commenced just yet, today’s B2C Marketing case study gives you a glimpse into one of the sessions gracing the New York City TimesCenter stage next week. In “Offer Page Transformation: From one-size-fits-all to customized experience,” Ancestry.com’s Emily Titcomb and Julia Babiarz will peel back the layers of an in-house transformation that... [...]

MarketingSherpa has released a case study titled “Customer-centric Marketing: Hotel increases revenue 52% with value proposition-centered email and social campaign”. Courtney Eckerle says, “After the 2008 recession caused occupancy and revenue to take a hit, hotel Jamaica Inn decided to completely revamp its marketing strategy. Using email and integrating social media and a new website allowed the hotel to infuse a cohesive value proposition throughout its marketing messaging. With the new effort, Jamaica Inn was able to achieve a 52% increase in its revenue index since starting... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Fashion Week ‘trend jacking’ achieves 21 million entries for clothing brand’s social media contest”. Courtney Eckerle says, “Clothing brand maurices had a passionate audience on social media, but during Fashion Week 2014, it saw an opportunity to expand its digital exposure. Using an incentivized social media campaign, the marketers engaged customers on Instagram, Pinterest, Twitter and Facebook. In this case study, see how maurices’ marketers were able to achieve 21 million entries... [...]

MarketingSherpa has released a case study titled “Web Optimization: VacationRoost implements 2 testing methodologies to boost total conversion rates by 12%”. Allison Banko says, ““We do one test here and one test there and, really, what you don’t have is continual improvements and continual testing that evolves over time,” said Ryan Hutchings, Director of Marketing, VacationRoost. In his featured case study presentation at Web Optimization Summit 2014, May 21-23, Hutchings will discuss how VacationRoost evolved its testing from random projects to an ongoing... [...]

MarketingSherpa has released a case study titled “Content Marketing: IBM creates dynamic website, lifts social referral traffic 291% in one year”. Allison Banko says, “People are logging in to Twitter and Facebook to interact with not only friends and family, but with companies and brands, too. But while comments and tweets rack up to form valuable discussions on social media, what’s your next move from a marketing standpoint? How do you carry on these conversations past the realm of social media? IBM successfully bridged the gap between its social networks and its company... [...]

MarketingSherpa has published an article titled “Are email lists growing or shrinking?”. Daniel Burstein says, “Numbers are a default way to measure success. A key number for email marketers is list size. While it is an imperfect measurement at best – it certainly doesn’t account for quality – who wouldn’t prefer and work toward a growing list? In this edition of the MarketingSherpa Research Chart of the Week, we’ll take a look at email list growth trends“. Are email lists growing or shrinking? MarketingSherpa  [...]

MarketingSherpa has released a case study titled “Email Marketing: Retailer repurposes existing content to increase CTR 904%”. Allison Banko says, “The content you need for your next campaign could be right under your nose. Your team can save time, effort and resources by repurposing your company’s existing content to reap great results. Evo, an outdoor lifestyle retailer, discovered how to leverage some of its already-crafted content to build an email campaign that increased clickthrough 904% and open rate 160%. To learn more about how evo successfully seized this opportunity,... [...]

MarketingSherpa has released a case study titled “Email Marketing: Big ROI for simple B2B alerts”. Adam Sutton says, “Some products are in stock for only a limited time. When you know customers want the product but they have no idea it’s available, what’s a fast, cheap and powerful way to get them to buy? This B2B supplier of used goods sends a targeted alert message to customers when a product they want is in stock. The simple emails often generate more than $10,000 in a single send“. Email Marketing: Big ROI for simple B2B alerts MarketingSherpa  [...]