MarketingSherpa has released a case study titled “App Gamification: 4 million barcodes scanned in 85 days for LuckyLabs’ Scantopia”. Courtney Eckerle says, “In launching its new app, Scantopia, LuckyLabs needed to not only catch the attention of users in a crowded sphere, but keep it. By building social media and gamification into its utility app, LuckyLabs’ Scantopia was able to grow to more than 6,000 social media shares a day. In this MarketingSherpa Inbound Marketing case study, learn how to put a viral “app mentality” into your marketing strategy“. App... [...]

MarketingSherpa has published an article titled “How marketers are using emails to help the sales force”. Daniel Burstein says, “””Since expanding into email marketing, our sales force is showing a higher rate of qualified lead conversions, as they are better prepared with the working knowledge of what the prospect has proactively shown an interest in.” – Marketing Director The above quote is from the MarketingSherpa Email Marketing Benchmark Report survey, the source of this week’s chart showing where in the sales funnel marketers are most, and least,... [...]

MarketingSherpa has released a case study titled “E-commerce: B2B grows online traffic 25% through use of marketing cloud”. Allison Banko says, “The genesis of cloud computing has completely reshaped how people collaborate, share and store everything from documents to music to data. The technology is gaining traction as a system hosted on the Internet instead of on a single server. As it evolves, the technology is being applied to improve plenty of processes — including marketing. Learn how Life Technologies’ migration to a marketing cloud localized and optimized content... [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Daring subject line gains 72 product launch email replies, 25% open rate”. Courtney Eckerle says, “In a crowded marketplace, companies can struggle for ways to make a memorable and actionable connection through email copy. A new product launch email had the objective of showing how Influitive helps companies garner attention and testimonials from consumers, so the marketing team decided to infuse the copy with that spirit. In this case study, see how Influitive used humor in its copy and subject line to make... [...]

MarketingSherpa has published an article titled “Average clickthrough rates by industry”. Daniel Burstein says, “”We would like to increase our conversion rate to 2% by the end of the year, focusing our e-plan on our website,” a Benchmark Report survey response stated. What should my company’s clickthrough rate be? Is that rate good or bad? What is the average clickthrough rate for peers in my industry? What can we learn from it? Those first two questions are nearly impossible to answer, but we’ll dive into the third and fourth questions in this MarketingSherpa... [...]

MarketingSherpa has released a case study titled “Persona Marketing: NetProspex increases website visit duration 900%, lifts marketing-generated revenue 171%”. Allison Banko says, ” Your customers aren’t all one and the same — they’re one of a kind. With today’s technology, you can ensure your marketing approaches them that way, too. Identifying your buyer personas is one of the first steps you can take to formulate a fruitful relationship with your audience. Discover how NetProspex molded its website on its buyer personas to create a customized experience... [...]

MarketingSherpa has published an article titled “Critical website conversion path elements”. Daniel Burstein says, “‘ Sometimes less is more. But which elements of your sales or lead generation path are critical for conversion? Which ones are just getting in the way? “We learned that we were trying to include too much. When we took elements out, our lead conversion dramatically improved,” a Benchmark Report survey response stated. In this MarketingSherpa Chart of the Week, we’ll take a look at data from the Website Optimization Benchmark Report survey... [...]

MarketingSherpa has released a case study titled “Mobile Retargeting: Deep linking effort increases revenue 10.6%, app open rate 8.8%”. Allison Banko says, “Having your customers welcome your app into the home of their smartphone is one thing, but getting them to actually use it? That’s another challenge. Marketers are quickly realizing that scoring an app download is only half the hurdle. Discover how ticket search engine SeatGeek successfully re-engaged its app users by deep linking mobile ads, resulting in an 8.8% increase in app open rate and a 10.6% lift in revenue... [...]

MarketingSherpa has released a case study titled “Social Media Integration: Holiday campaign increases Kahlúa’s Pinterest followers 1,432%”. Courtney Eckerle says, “In order to meet its customers at every possible touch point, Kahlúa launched a Pinterest page gearing up for the holiday season. Using a sweepstakes to garner attention and excitement around the “Taste the Spirit of the Holidays” campaign, Kahlúa promoted a series of Kahlúa-inspired drinks and recipes. By combining B2C tactics with social media content such as blogs, videos and Pinterest, Kahlúa... [...]

MarketingSherpa has released a case study titled “Lead Gen: 17% lift in lead capture by including more details in email”. Selena Blue says, “Best practice typically states that you should sell your products or services on the landing page, rather than in an email. But does that stand true for generating leads by giving away free content? The MECLABS live test team set out to answer that question, and to show email marketers how to use A/B testing, at MarketingSherpa Email Summit 2014. Read on to see how MECLABS and live test sponsor BlueHornet planned, designed and executed the... [...]