MarketingSherpa has released a case study titled “Email Marketing: Nonprofit cleans list and lifts open rate 225%”. Adam Sutton says, “Every marketer wants a big email list, but is bigger always better? According to the marketers at this nonprofit, big results can come in small packages. This think tank doubled its clickthrough rate and tripled its open rate by cutting its big list more than 75%. See how the team cut names, grew the list and redesigned the email template to drive performance“. Email Marketing: Nonprofit cleans list and lifts open rate 225% MarketingSherpa  [...]

MarketingSherpa has released a case study titled “B2B Email Marketing: Behavior-based closeout campaign produces 808% ROI”. Allison Banko says, “When one season segues into the next, change ensues. Temperatures transform and a new set of colors, trends and fashions come out to play. Because of this, companies that market seasonal products must adapt inventories, swapping out the old for the new. This creates a dire need for these companies to move excess inventory in an economical way. Today’s B2B case study zeroes in on how MarketingSherpa Email Award winner Creative Co-Op... [...]

MarketingSherpa has published an article titled “75% of strategic marketers use A/B testing to learn about customer behavior”. Daniel Burstein says, “‘Why do customers buy your products? Or bounce from your landing pages? You could simply ask them. But will they tell you the truth? Do they even really know? In this week’s chart, we’ll take a look at the data to see which types of marketers are using A/B testing and website optimization tactics to answer questions like these and learn more about customer behavior“. 75% of strategic marketers use A/B testing... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: How a pharmaceutical company gained 107,000 Facebook likes in one month”. Courtney Eckerle says, “When animal pharmaceutical company Zoetis spun off as a separate company from Pfizer Animal Health, it needed to establish brand equity and recognition, and do so quickly. Turning to Facebook, Zoetis set up company-wide rules for social media through a customer-focused strategy and was able to cultivate 107,000 Facebook page fans in one month for its EQStable brand“. Social Media Marketing: How a pharmaceutical... [...]

MarketingSherpa has published an article titled “Can you expand upon a single successful split test?”. Daniel Burstein says, “‘An A/B test can be exciting. You might discover a new headline that generates 10% more leads or even 100% more sales. But what then? How do you achieve sustainable, successful results? This week’s chart takes a MarketingSherpa look at your peers’ testing practices“. Can you expand upon a single successful split test? MarketingSherpa  [...]

MarketingSherpa has released a case study titled “B2C Web Optimization: 23% lift in conversions by optimizing step one of funnel”. Allison Banko says, “Friction upfront can be a saving grace if, for example, you’re stepping onto a patch of ice. However, it can serve as quite the opposite when it comes to marketing. If your customers are confronted with friction early on, it can cost you countless conversions. By optimizing step one of its sign-up funnel, 1-800-DENTIST lifted conversions by 23% in less than a week. Today’s MarketingSherpa B2C case study reveals how“. B2C... [...]

MarketingSherpa has released a case study titled “B2B Web Optimization: 140% surge in mobile transactions through responsive design effort”. Allison Banko says, “When you’re engineering a website design for today’s technological terrain, it can’t be “one and done.” Consumers are browsing across differing devices including smartphones, desktops and tablets, so your website should be optimized for the whole spread. Voices.com changed its tune to ensure its site could be surfed on a slew of screens. Discover the responsive Web design effort that propelled... [...]

MarketingSherpa has published an article titled “What types of triggered emails do B2C, B2B and B2G companies send?”. Daniel Burstein says, “‘”We’ve found that nurturing campaigns, which are time based, are less effective than campaigns, which are working on triggers and time based if there’s no action.” –MarketingSherpa Email Marketing Benchmark Report survey respondent Triggered emails are effective for obvious reasons. As the saying goes, “The best predictor of future behavior is past behavior.” But what types of triggers should... [...]

MarketingSherpa has released a case study titled “Social Media Marketing: Aria Resort & Casino’s “storytelling” increases share rate 310%”. Adam Sutton says, “Social media marketing thrives on great content. But what separates flat and boring posts from the ones that spark sharing? The Aria Resort & Casino worked storytelling into its updates on social networks and saw sharing jump 310%. Find out how the effort grew from the shadow of another less-than-stellar campaign“. Social Media Marketing: Aria Resort & Casino’s “storytelling”... [...]

MarketingSherpa has released a case study titled “Email Marketing: Whirlpool lifts clickthrough rate 42%, creates testing culture”. Allison Banko says, “Modifications to your marketing campaigns don’t have to be earth-shattering or high maintenance to have an impressive impact. Tiny tweaks can breed big payoffs. Dive into this MarketingSherpa case study to discover how Whirlpool’s MarketingSherpa Email Awards 2014, presented by ExactTarget, honorable mention campaign boosted clickthrough rate 42% and helped to create a test-and-learn culture — all beginning with... [...]