MarketingSherpa team says, “Publishers Clearing House is winning the real-time marketing game. Their online brand, PCH.com, has delivered a personalized message to every visitor while they’re on the site, and each message has been customized to fit what the visitor is doing on the site. Since February 2013, this has helped Publishers Clearing House increase: Time spent on its site by 43% Overall engagement by 46% Revenues per 1,000 visitors by 12% Here’s an overview of how the team achieved this: Step #1. Identify two personas through simple audience segmentation Engaged... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Mobile is big — but just how big exactly? According to Justine Jordan, Marketing Director, Litmus, 49% of people access emails through smartphones. This number has grown fivefold from 2011, and continues to climb as new technology reaches more people. At MarketingSherpa Email Summit 2014, Jordan presented an industry perspective session on how to combine content and design... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Calendars.com faced a challenge that was inherent with its products: Not everyone wants to buy or has a need to purchase a calendar year-round. As a highly seasonal brand, the company relied on promotional messaging in the hopes of maintaining engagement through its slower months. For Calendars.com, this meant April through July. “There are only so many ‘calendar... [...]

MarketingSherpa has published a video titled “Email Templates: How the No. 1 maker of mobile accessories tweaked promo emails to produce a 152% increase in revenue per email”. MarketingSherpa team says, “Never underestimate the power of small, strategic changes. At MarketingSherpa Email Summit 2014, Jessica Andreasen, Director of Digital Marketing, ZAGG, a mobile accessories company, revealed how small changes increased revenue per email by 152%. It began when she witnessed a very sharp, steady decline in email revenue. Andreasen knew she needed to find out why her customers... [...]

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “How do you build an email marketing list in a distrustful environment? This is the question that Brian Clark, Founder and CEO, Copyblogger, asked in his session at Email Summit 2014 in Las Vegas. “It’s harder and harder to sell free content in exchange for an email address because people are afraid of what you’re going to do with it, what you’re going to do in the sanctity of their email inbox,” he said. Copyblogger... [...]

MarketingSherpa has published a video titled “Content Marketing: 6 forgotten strategies to execute now”. MarketingSherpa team says, “According to a Content Marketing Institute study, 93% of B2B marketers use content marketing, but only 42% believe they are effective at the channel. Furthermore, only 44% of B2B marketers have a documented strategy.Joe Pulizzi, Founder, Content Marketing Institute, took the stage at Lead Gen Summit 2013 to share the importance of content marketing and discussed six forgotten strategies that will help marketers improve their efforts in nurturing... [...]

MarketingSherpa has published a video titled “Content Optimization: Reduce redundancy, improve relevance and increase engagement”. MarketingSherpa team says, “When Diana Primeau, Director of Member, CNET, and her team viewed CNET’s newsletter portfolio they saw a successful program with strong performance metrics. However, at a deeper level, Primeau began to discover CNET’s extensive 26-newsletter program was not serving customers in the best way possible. Some newsletters were no longer relevant to the audience, some were redundant, and some included sections that didn’t... [...]

MarketingSherpa has published a video titled “Marketing Automation: Key challenges a global information company overcame to transform from batch and blast to persona-driven email marketing”. MarketingSherpa team says, “In this MarketingSherpa webinar replay, watch Byron O’Dell, Senior Director of Demand Management, IHS, explain how his organization transformed from batch and blast email sends to persona-driven email campaigns. Recorded at MarketingSherpa Email Summit 2014, O’Dell and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how IHS overcame... [...]

MarketingSherpa has published a video titled “Content Marketing: How A/B testing email content generated $500 million”. MarketingSherpa team says, “At Optimization Summit 2013, two marketers took the stage to tell the story of how digital marketing efforts led to $500 million in donations. Toby Fallsgraff, Email Director, and Amelia Showalter, Director of Digital Analytics, came to the audience at Summit to give a behind-the-scenes look at how Obama for America implemented A/B testing in President Barack Obama’s re-election campaign, and reveal the dramatic results and... [...]

MarketingSherpa has published a video titled “Email Marketing: Using analytics and data to foster conversations with customers”. Matt Bailey says, “”A piece of data by itself has no value, it is value neutral,” Matt Bailey, President and Founder, SiteLogic, said during his presentation at Email Summit 2013. Numbers that don’t answer a question have no meaning. They only have meaning when a question is asked that allows them to work together and form meaningful analytics. “Analytics,” Bailey explained, “changed how I did business, it changed... [...]