MarketingSherpa has published a video titled “The Boston Globe: Discovering and optimizing a value proposition for content”. MarketingSherpa team says, “The Boston Globe has been black, white and read all over for more than 100 years. The media giant’s established readership of 6 million-plus provided a perfect opportunity when developing its new digital subscription business, bostonglobe.com. At Optimization Summit 2013, Peter Doucette, Executive Director of Circulation, Sales & Marketing, The Boston Globe, unveiled how the prestigious news hub performed more than... [...]

MarketingSherpa has published a video titled “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”. MarketingSherpa team says, “In this MarketingSherpa webinar you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%. Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Paul Ramirez, Vice President of Operations, and Ryan Blomberg, Director of Engineering, both of Eventful, and discussed what made a data-driven campaign into something great.... [...]

MarketingSherpa has published a video titled “A/B Testing: Optimizing calls-to-action for maximum conversions”. MarketingSherpa team says, ““As human beings, we really like the cookie-cutter, one-size-fits-all, ‘here are the three golden rules, it always works’ solutions. I don’t care for best practices, I care for conversions. That’s why I test. Best practice is more of you’re doing what everyone else is doing.” Michael Aagaard, Copywriter, ContentVerve.com, presented, “How to Optimize and Test: Calls-to action for maximum conversions,”... [...]

MarketingSherpa has published a video titled “Email Copywriting: How one company generated a 400% increase in CTR”. MarketingSherpa team says, “In this Email Summit 2013 video replay, see Donna Krizik, Director, Client Communications, Crestwood Associates, and Justin Bridegan, Senior Marketing Manager, MECLABS, discuss the importance of marketing as a conversation and meeting the needs of the customer, not pushing the sale. Krizik explained once the marketing team at this Microsoft Dynamics CRM value-added reseller understood what customers needed and valued, it was “super... [...]

MarketingSherpa has published a video titled “Win-back Campaigns and List Cleansing: How CNET re-engaged 8% of its email list”. MarketingSherpa team says, “In this full free replay of an Email Summit 2013 case study, Diana Primeau, Director, Member Services, CNET, recalled the scary part of cleaning her list: deleting large numbers of users and watching the list shrink. Giving users a chance to reengage with an opt-in list or switch lists can lengthen the relationship with that customer. However, “you’ve got to be able to go through with [downsizing], if you’re... [...]

MarketingSherpa has published a video titled “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion”. Rachel Hoppe says, “At Email Summit 2013, Rachel Hoppe, Marketing Manager, AvidXchange, presented how she took the key takeaways from Email Summit 2012 back to her team, implemented changes and saw impressive results. In her session, “Email Measurement: How a former Email Summit attendee achieved a 270% increase in conversion,” she walked the audience at Summit through her seven steps of success that led to impressive results,... [...]

MarketingSherpa has published a video titled “How You Can Use Email to Discover the Essence of Your Value Proposition”. MarketingSherpa team says, “A company’s value proposition is “probably one of the most fundamental aspects of a business,” Austin McCraw, Senior Editorial Analyst, MECLABS, explained during his presentation at Email Summit 2013. In this full video replay, see how email testing can be used to devise an applicable and meaningful value proposition to customers through testing. Testing a value proposition through email enabled McCraw and his team... [...]

MarketingSherpa has published a video titled “E-commerce: How Verizon and REI integrate mobile and email marketing”. MarketingSherpa team says, “In this session from MarketingSherpa 2013 Email Summit, Laura Velasquez, Marketing Program Manager, REI, and Jason Jennings, Associate Director, Digital CRM, Verizon Wireless, discuss their successes, insights and lessons learned in optimizing emails for mobile devices. Daniel Burstein, Director of Editorial Content, MECLABS, interviewed them about: Integrating mobile with their overall e-commerce strategy The trends they’re seeing... [...]

MarketingSherpa has published a video titled “Content Marketing: How McGladrey built a strategy around content development”. Pamela Markey says, “In the video replay of this B2B Summit 2012 session, you will learn: The steps Webb and his team took to plan content to coordinate with marketing campaign goals How the team repackaged and extended the use of content pieces How the website was redesigned to focus on content How Webb and his team took the website and content to the next level by thinking like a publisher The results of these efforts, which included a... [...]

MarketingSherpa has published a video titled “Email Deliverability: Publisher moves beyond double opt-in to avoid 1,000 hard bounces per day”. Courtney Eckerle says, “A healthy sender reputation with ISPs is essential for email marketers. Remaining vigilant against hard bounces and spam filters is the only way to maintain a solid reputation. It is becoming more difficult for emails to arrive unscathed to subscriber’s inboxes due to new spam traps and other filters. Traditional permissions and other best practices may not be enough to pass through the scrutiny of ISPs. Learn... [...]