MarketingSherpa has published a video titled “Content Marketing: Content-rich emails to prime your prospects”. Marcus Sheridan says, “Sheridan details how content marketing improved his pool and spa business after seven years of “doing it wrong.” After spending hours teaching consumers about his product and service in person, he realized it was slowing down their purchase process. While platforms will change, the principles of teaching and human relations never will, according to Sheridan. Those are the principles that will direct content, and consumers along with... [...]

The ‘MarketingSherpa’ team has published a video ‘Optimizing the Evolving Landscape of Mobile Email Marketing’. This presentation provides the blueprint on how Corzo and his team developed a mobile marketing program at The Ritz-Carlton Destination Club (a Marriott Vacations brand). Corzo faced two key challenges: Email landing pages were not optimized for mobile. He did not have resources for a major mobile optimization effort. The solution was launching a basic pilot test to make the case for mobile optimization. ‘Optimizing the Evolving Landscape of Mobile Email... [...]

The ‘MarketingSherpa’ team has released a video titled “Converting Email Prospects to Customers: Case study by Brian Clark and Sonia Simone”. This case study presentation from MarketingSherpa Email Summit 2012 focused on helping marketers make that final conversion from email subscriber to paying customer. The audience at Email Summit 2012 was presented a series of tips, including: “Conversion is something that starts happening before people get on your email list at all,” Clark said Details of three Copyblogger case studies Why you should treat your content... [...]

The ‘MarketingSherpa’ team has published a video ‘In the Year 2013: Email marketing technologies and tactics of the near future’. Five industry experts from Yahoo!, Silverpop, MECLABS, Other Inbox and Rabbit eMarketing sit down at Email Summit 2012 to brainstorm about what email marketing will look like in the near future. Covering four buyer personas, actionable advice is offered for reaching each of them. Mobile, in-line video, privacy legislation, dynamic content and social media integration are all discussed in this 40-minute session. ‘In the Year 2013: Email marketing... [...]

MarketingSherpa has released a video ‘Rapid-fire tips and techniques for solving your most challenging optimization problems’. The video features Sergio Balegno, Director of Research, MECLABS; Adam Lapp, Associate Director of Optimization, MECLABS; Michael Aagaard, LPO Specialist/Online Copywriter, onlinetekstforfater.dk; and Eric Miller, Director of Product Management, Monetate, Inc. ‘Rapid-fire tips and techniques for solving your most challenging optimization problems’ Video  [...]