MarketingSherpa team has posted a video recording of the ‘B2B Social Media Marketing: DocuSign’s targeted LinkedIn InMail strategy creates 3 large pipeline opportunities’ webinar. Daniel Burstein says, “In this MarketingSherpa webinar, we featured marketers who think outside of the inbox. Daniel Burstein, Director of Editorial Content, MECLABS, sat down with Meagen Eisenberg, Vice President of Demand Generation, DocuSign, and discussed a campaign where B2B social media marketing merged into the email marketing channel. Eisenberg set out to use LinkedIn sponsored InMails... [...]

MarketingSherpa’s “Optimizing for Multiple Personas: How a recent test “broke the rules” of optimization and drove a 331% conversion lift” webinar replay is available. MarketingSherpa team says, “Managing your messaging for multiple buyer personas becomes a difficult undertaking when conversion optimization principles often call for focusing on a single customer type. So, what is the most effective approach to copywriting and design when you have customers with a variety of needs and interests? In this Web clinic, Jon Powell, Senior Manager of Research and Strategy,... [...]

MarketingSherpa’s “Lead Generation: How to empower your program like Siemens Healthcare” webinar replay is available. MarketingSherpa team says, “Debbie Pryer, Program Manager, Siemens Healthcare, is responsible for lead generation and management for more than 1,500 end users. In the healthcare segment of Siemens, service engineers are out in the field interacting directly with customers to repair medical equipment. Pryer’s big challenge when she came to Siemens was to align Service and Sales after a lead gen program was generating too many leads with a high rejection... [...]

MarketingSherpa’s “Marketing Automation: 200% increase in lead volume” webinar replay is available. MarketingSherpa team says, “Watch this replay to discover how Lincoln built the marketing program from the ground up, how the free trial and free software model played into the CRM and marketing automation system, the importance of lead nurturing at SmartBear, and much more. Most notably, learn how all of these efforts led to a 200% increase in lead volume. “I’m a big believer in inbound marketing, and I’ll admit content is king. The more we can develop value... [...]

MarketingSherpa’s “Content Marketing: How MarketingExperiments increased blog traffic by 232%” webinar replay is available. MarketingSherpa team says, “According to the MarketingSherpa 2012 Lead Generation Benchmark Report, content marketing was indicated as one of the most difficult, yet most effective, forms of marketing. In this MarketingSherpa webinar, Daniel Burstein, Director of Editorial Content, and Jessica Lorenz, Visual Storyteller, both of MECLABS, explained how MarketingExperiments, sister company to MarketingSherpa, saw a 232% increase in blog traffic. In addition,... [...]

MarketingSherpa’s “Search Marketing: Insights on keyword research and customer personas” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar, Jacob Baldwin, Search Engine Marketing Manager, and Christina Brownlee, Director of Marketing Communications, both of One Call Now, joined Daniel Burstein, Director of Editorial Content, MECLABS, for a discussion on how they used customer personas and keyword research to increase conversions by 81%. Keyword research was also essential to the transformation of One Call Now’s websites. Baldwin... [...]

MarketingSherpa’s “Lead Generation: How Adobe generated a 500% lift in conversion by changing its webinar strategy” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, learn how Shelby Britton, Senior Product Marketing Manager, Adobe, and her team revamped the entire webinar strategy to achieve a 500% lift in conversion. Britton sat down with Daniel Burstein, Director of Editorial Content, MECLABS, to discuss how starting in 2010, the team took a closer look at the structure of the webinar program at Adobe and changed the overall... [...]

MarketingSherpa team has published a video on ‘B2B Marketing: 4 steps a systems integrator took to achieve Marketing-Sales alignment‘. MarketingSherpa team says, “At B2B Summit 2012, Kelly Harman, Vice President, Marketing, Carousel Industries, presented, “Make Marketing Indispensable: Strategies for turning the sales team into your biggest fans.” Carousel is a systems integrator with 60 products and, according to Harman, sales people are constantly overwhelmed with information on leads. To establish a relationship between Sales and Marketing, Harman and her team took four... [...]

This is our last chance to tell you about MarketingSherpa’s webinar on Wednesday, July 24 at 2.00 pm EDT. The topic of the webinar is “Social Media: How one company operationalized social for replicated worldwide success”. The MarketingSherpa team says, “On July 24, 2013 at 2:00 p.m. EDT, you’ll learn from real-life experiences of Todd Wilms, Senior Director, Social Media Audience Marketing, SAP. Todd will discuss how he was able to quickly develop, operationalize, and measure a social media program. He and his team developed social practices that worked, for 53,000... [...]

MarketingSherpa’s “Landing Page Optimization: How CRC Health transformed decision-making across 140 sites” webinar replay is available. MarketingSherpa team says, “In this MarketingSherpa webinar replay, you will hear from Jon Ciampi, Vice President, Marketing, Business Development & Corporate Development, CRC Health Group. Ciampi and Daniel Burstein, Director of Editorial Content, MECLABS, discussed how Ciampi chose to engage in optimization and A/B testing. They discussed the results of this testing, which included a $500,000 profit increase in the first five months... [...]