MarketingSherpa is hosting a webinar on Wednesday, July 24 at 2.00 pm EDT. The topic of the webinar is “Social Media: How one company operationalized social for replicated worldwide success”. The MarketingSherpa team says, “On July 24, 2013 at 2:00 p.m. EDT, you’ll learn from real-life experiences of Todd Wilms, Senior Director, Social Media Audience Marketing, SAP. Todd will discuss how he was able to quickly develop, operationalize, and measure a social media program. He and his team developed social practices that worked, for 53,000 employees. In this session, you’ll... [...]

MarketingSherpa’s “Email Optimization: A discussion about how A/B testing generated $500 million in donations” webinar replay is available. MarketingSherpa team says, “In this webinar, you’ll hear from Amelia Showalter, who headed the email and digital analytics teams for President Barack Obama’s 2012 presidential campaign. Showalter discussed with Daniel Burstein, Director of Editorial Content, MECLABS, how the team maintained a breakneck testing schedule for its massive email program. Take an inside look at the campaign headquarters, detailing the thrilling... [...]

MarketingSherpa’s “Content Marketing: A discussion about McGladrey’s 300% increase in content production” webinar replay is available. In this MarketingSherpa webinar, watch Daniel Burstein, Director of Editorial Content, MECLABS, interview Eric Webb, Senior Marketing Director, Corporate Marketing and Brand, McGladrey. You’ll hear how Webb’s team developed a content creation engine to drive increased thought leadership and lead generation. Webb’s team also saw how their efforts maintained consistent traffic flow between 80,000 and 100,000 visitors to the site a... [...]

MarketingSherpa’s “Testing: A discussion about SAP’s 27% lift in incremental sales leads” webinar replay is available. Daniel Burstein says, “In this MarketingSherpa webinar, we spoke with Shawn Burns, Vice President, Digital Marketing, SAP. Watch his real-world success story about how he built the right team, laid out a process and implemented a platform for a testing program and testing culture at SAP. In this webinar, you will learn: How Burns launched a testing and optimization program at this global organization SAP’s Test Lab results — 27% lift in... [...]

MarketingSherpa’s “Search Marketing: Turning an 82% bounce rate into a 400% conversion increase” webinar replay is available on YouTube. This MarketingSherpa(http://www.marketingsherpa.com ) Webinar is a real-world success story from a brand-side marketer. You’ll learn how Jennifer Stagner, Mechanical Support Manager, TOPS Products, was able to make a simple fix that took inbound traffic and drove it a 400% increase in conversion. Do you have these search marketing opportunities too? A easy Webmaster fix could help net you wins too. SEO is a wide-ranging discipline, and... [...]

MarketingSherpa team has posted a video recording of the ‘5 Tactics to Personalize Your Email Message for Better Results’ webinar. MarketingSherpa team says, “This MarketingSherpa(http://www.marketingsherpa.com ) Webinar is 30 minutes of personalization tactics and real-world success stories. You’ll learn: -Creative ways to add a personal touch in copy and subject lines -How to get just the right amount of information from the consumer -Why you should extend personalization to the landing page -Tips on how to quickly personalize a template Personalization is about striking... [...]

MarketingSherpa is hosting a webinar on Thursday, September 27 at 11.00 am MDT. The topic of the webinar is “Email Marketing: How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%”. The MarketingSherpa team says, “Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive – the crowded “Trash” folder? In our next webinar, Daniel Burstein,... [...]

MarketingSherpa is hosting a webinar on Thursday, September 27 at 11.00 am MDT. The topic of the webinar is “Email Marketing: How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%”. The MarketingSherpa team says, “Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive – the crowded “Trash” folder? In our next webinar, Daniel Burstein,... [...]

MarketingSherpa is hosting a webinar on Thursday, September 27 at 11.00 am MDT. The topic of the webinar is “Email Marketing: How Overcoming 3 Common Errors Increased Clickthrough Rate by 104%”. The MarketingSherpa team says, “Most email messages, even semi-important ones without sales pitches, are deleted each day. What happens when your ideal prospect receives yours? Do they even stop to notice? Or do they file it away in the special destination reserved for every hype-laden, sales-driven message they receive – the crowded “Trash” folder? In our next webinar, Daniel Burstein,... [...]

Google has added a new feature ‘Customizable Columns’ to Google AdWords. The new feature allows users to select the columns they want to view, according to Google AdWords blog. […]  [...]