‘Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month’ – MarketingSherpa Video

The MarketingSherpa team has posted a video titled “Optimizing the Lead: Learn a data-driven optimization process that reduced cost-per-lead by more than 60% in one month”. The MarketingSherpa team says, “Garbage data in. Garbage results out. Whether you do inbound or outbound marketing, the quality of your database and lists has a huge impact on your results. Brian and Nicolette review five steps to improving your list and data quality to drive results. The featured case study demonstrates how one marketer was able to optimize her list quality and reduced cost-per-lead by more... [...]