Download: Marketo’s ‘5 Ways to Encourage Customers to Share Your Content’ Guide

Marketo has released a guide titled “5 Ways to Encourage Customers to Share Your Content”. The Marketo team says, “Nearly every brand has realized that integrating social elements into most or all of its marketing programs is essential. But how do you give your audience a compelling reason to socialize? This white paper will show you how to get your customers involved and encourage them to share your content, including ways to: Turn sharing into a game Identify, recognize, and reward influencers Appeal to altruism Give them something exclusive Let them co-create value Empower... [...]