Download: Marketo’s ‘Graduating from eMaii Marketing to Marketing Automation’ eBook

Marketo has released an ebook titled “Graduating from eMaii Marketing to Marketing Automation”. The Marketo team says, “If you’re still not sure about the advantages of switching to marketing automation, don’t miss this eBook.  You’ll learn why traditional batch-and-blast campaigns are becoming less effective, and how marketing automation can drive the kind of customer engagement your business needs. You’ll learn answers to the following questions: What is marketing automation? What are the advantages of marketing automation? What can marketing automation do... [...]