Marketo has released an ebook titled “Optimize Your Social Channel for Lead Generation”. The Marketo team says, “This eBook is full of practical insights that will help you understand: How to use social activities to generate leads beyond your current database and community Recent changes in social media strategies you should be aware of (hint: it’s not about talking to your buyers anymore) How to use social to engage with the 95% of your website prospects that aren’t yet ready to buy The six golden rules of social marketing you should swear by Specific strategies for generating... [...]