Marketo has released an ebook titled “Social Media Tactical Plan”. The Marketo team says, “Whether you’re an avid participant in social media or just getting started, you need a social media strategy to give you the results your business needs. Download the updated Social Media Tactical Plan Template to create a customized plan that is tailored to your key business objectives. Serving as the foundation to start incorporating social media into your B2B marketing strategies, the social media tactical plan helps you: Drive more unique traffic to your website Expand the reach... [...]