Marketo Releases ‘The Definitive Guide To Lead Scoring’ Guide

Marketo has released a free guide entitled “The Definitive Guide To Lead Scoring”. Marketo team says, “Learn from those that do it best – featuring real case studies from Jigsaw, The Pedowitz Group, Qliktech and other cutting-edge companies. Whether you’re a lead generation pro or just getting started, these scoring models, tactics, and measurement tips will transform your practices. Contents include: The basics in lead scoring including explicit and implicit lead scoring How to get started with examples from Marketo and Marketo customers Advanced strategies including... [...]