The MarTech Conference will be held online on March 28-29, 2023. The MarTech team says, “Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general. The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and... [...]

The MarTech Conference will be held online on March 28-29, 2023. The MarTech team says, “Customers want you to know who they are – regardless of the channel they’re on. And they expect you to deliver highly-personalized experiences while respecting their privacy. A delicate balance to strike — made trickier by the death of third-party cookies and dismantled cookie-tracking in general. The right technology is critical, from data management solutions to automated execution, all aided by AI. So is strategy – understanding customer perspective, addressing pain points, and... [...]