In today’s marketing scenario, data is of utmost importance. With appropriate ways of data collection and correct analysis methods you can better understand customer journey and take right marketing decisions. MarketingWeek is hosting a webinar on ‘Driving Value Through Sophisticated MarTech Integrations’ on Thursday, November 21, 2019 at 3.00 pm ET. MW team says, ” Data is king. It helps us understand the online and offline experiences our customers are having and exactly how we can improve them. But the real value lies in uniting many data sources and metrics to arrive at a single... [...]