Martech Misalignment Adds Up to Wasted Budgets [Video]

Content Marketing Institute has published a new video ‘Martech Misalignment Adds Up to Wasted Budgets’ featuring Robert Rose. The CMI team says, “A new CMO study from Duke University projects that any growth marketers see in their budgets over the next five years will mainly be spent on managing technology. Yet, the report also finds that marketers are only using about 56% of tech solutions they buy. Robert Rose says if these trends bear out, marketers risk bleeding ROI unless they reorient their systems around integrated processes and collaborative workflows.” Content... [...]