The latest post on ‘Mashable’ is titled “5 Businesses That Rock Content Marketing”. Stephanie Walden says, “Content marketing is definitely on the hot list of buzzwords these days.Pop-up ads are out. Responsive websites are in. Traditional, static forms of advertising are no longer sufficient in today’s technology and social media-driven societies. Now, businesses need to actively capture their audiences’ (increasingly short) attention spans and — here’s the tricky part — actually engage consumers. As many business owners will attest, this is easier said... [...]

The latest post on ‘Mashable’ is titled “Pinterest Hires Newspaper President to Head Content Partnerships”. Kurt Wagner says, “Pinterest confirmed that San Francisco Chronicle President Joanne Bradford will step down at the end of the month to join Pinterest as head of partnerships. The news was first reported by the Chronicle.Bradford oversaw the Chronicle’s digital and marketing efforts, but was only at the newspaper for six months following three years as chief revenue and marketing officer at Demand Media. Bradford has also held revenue and marketing positions with Yahoo and Microsoft“. Pinterest... [...]

The latest post on ‘Mashable’ is titled “Why Digital Marketers Should Consider Latin America”. IMS team says, “With the fastest growing Internet population in the world, everyone has their eyes on Latin America. As successful businesses look to expand, the rise of the Latin American digital consumer deserves strong consideration — Twitter, Netflix and Waze are examples of businesses that have scaled in Latin America. And with the 2014 World Cup and the 2016 Summer Olympics set to take place in Brazil, big things are on the way for Latin America and its economies.But beyond the... [...]

The latest post on ‘Mashable’ is titled “Study: Only 55% of Marketers Satisfied With Twitter”. Seth Fiegerman says, “Twitter has succeeded in attracting marketers to the social network, but it still has a lot of work left to appease marketers as it prepares to become a public company.The majority of large marketers (60%) now use Twitter for various business objectives, putting it ahead of competitors like LinkedIn and YouTube and second only to Facebook, according to a survey of 395 marketers in the United States, the UK and Canada by Forrester Research. Another 18% of marketers... [...]

The latest post on ‘Mashable’ is titled “Report Says YouTube Overtakes Facebook Among Teens”. Todd Wasserman says, “After months of speculation, Facebook last week acknowledged that there was some decrease in the number of “younger teens” using the social network on a daily basis. Now an annual survey of 4,014 young people provides more proof that teens may be looking elsewhere.The Futures Company, a research consultancy, interviewed teens in July and found that 41.6% of those aged 12 to 15 said Facebook was their favorite website compared to 48% of teens overall.... [...]

The latest post on ‘Mashable’ is titled “8 Reasons Twitter Still Lags Behind Facebook”. Zoe Fox says, “Twitter‘s much-anticipated public offering is the most buzzed-about tech IPO since Facebook‘s last May. But Twitter has not reached Facebook’s level of influence just yet.In 2013 so far, Facebook’s revenue tops $5.3 billion. Twitter, in turn, generated $422 million. When it comes to active monthly users, Facebook’s base of almost 1.2 billion trounces Twitter’s 232 million“. 8 Reasons Twitter Still Lags Behind Facebook Mashable.com  [...]

The latest post on ‘Mashable’ is titled “Marketers Are Putting Their Money and Confidence in Social Media”. Sara Roncero-Menendez says, “Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They’re becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to guides and more.Social media sites facilitate the spread of this content by allowing customers to share information with other potential customers“. Marketers Are Putting Their Money... [...]

The latest post on ‘Mashable’ is titled “Google Mystery Barge Is … A Store for Secrets?”. Chris Taylor says, “Remember the strange Google-owned barge parked just off Treasure Island, matched by a counterpart in Portland, Maine? The one CNET uncovered last Friday, and suggested might be Google’s patented floating data center? The mystery that made it as far as a Daily Showsegment?Well, San Francisco TV station KPIX says it’s solved the case. The barges contain Google’s answer to Apple stores, only much more exclusive — and run by the company’s... [...]

The latest post on ‘Mashable’ is titled “New Algorithm Assesses the Quality of Wikipedia Articles”. MIT Technology Review team says, “An algorithm that assesses the quality of Wikipedia articles could reassure visitors and help focus editors on entries that need improving, according to the computer scientists who developed it. The result is many high-quality articles on a huge range of topics in more than 200 languages. But there are also articles of poor quality and dubious veracity. This raises an important question for visitors to the site: how reliable is a given article... [...]

The latest post on ‘Mashable’ is titled “Americans Will Spend $6.9 Billion on Halloween This Year”. Zoe Fox says, “Roughly half of Americans will celebrate Halloween this year. The 158 million revelers will spend slightly less money on Halloween this year than they did two years ago, but spending in 2013 is expected to total $6.9 billion, down from the $8 billion in 2011.How are Americans celebrating? Forty-four percent of the country’s population will carve pumpkins. Statista‘s chart reveals more interesting numbers about Americans’ Halloween behavior“. Americans... [...]