The latest post on ‘Mashable’ is titled “70+ Events in Social Media and Technology”. Emily Kaufman says, “Mashable‘s Events Board is a great place to find the leading conferences in your industry — whether it’s advertising, technology, media or public relations. This week, we’re highlighting five events that we think can help move your career forward. Our picks include events in New York, San Diego and the Bay Area. If you don’t find something that’s right for you, check out more than 70 events featured on our complete listings“. 70+ Events... [...]

The latest post on ‘Mashable’ is titled “Windows 8.1 Available Now”. Peter Pachal says, “Today is the day: Windows 8.1 is now available as a free download for all Windows 8 users. The update includes several new and enhanced features, and notably — perhaps infamously — marks the return of the Start button to the Windows desktop environment.To receive the new version, all existing Windows 8 users need to do is launch the Store app in the modern UI. The Windows 8.1 upgrade will appear as the first large tile on the left; clicking or tapping on it starts the upgrade process“. ... [...]

The latest post on ‘Mashable’ is titled “How Twitter’s New DM Will Impact Brand Marketing”. Nellie Akalp says, “As news broke that Twitter is rolling out a new option for its direct message (DM) feature, reactions ranged from indifference to downright panic.A Twitter user reported that Twitter plans to let users opt in to receive DMs from anyone, regardless whether that person follows back or not. Traditionally, two users had to mutually follow each other for DM to work. Now that no longer has to be the case. If you don’t see this setting in your account, that’s because... [...]

The latest post on ‘Mashable’ is titled “Twitter Q3 Earnings: The Good, The Bad and The Ugly”. Seth Fiegerman says, “Twitter may not be a public company yet, but it effectively reported third quarter earnings on Tuesday — and the results were mixed.The social network updated its S-1 filing with the SEC ahead of its upcoming IPO with new numbers through the end of the September quarter. The previous S-1, which was first made public on Oct. 3, included numbers through the end of the June quarter“. Twitter Q3 Earnings: The Good, The Bad and The Ugly Mashable.comt  [...]

The latest post on ‘Mashable’ is titled “Getting Started With Ghost”. Christina Warren says, “Ghost, the open-source blogging system that raised over $300,000 on Kickstarter, launched to the public Monday.Ghost has resonated with lots of users because of its promise of being a simple, forward-thinking publishing platform where users can just focus on writing, without all of the complications that more established platforms have in place. Although every aspect of Ghost is open source, a hosted platform of the service will also be available for users who don’t want to worry... [...]

The latest post on ‘Mashable’ is titled “Pinterest Drives More Traffic to Publishers Than Twitter, LinkedIn, Reddit Combined”. Seth Fiegerman says, “When it comes to referral traffic from social networks, there’s Facebook and Pinterest — and then there’s everyone else.Facebook accounted for more than 10% of overall traffic to publishers in September, by far the most of any social network, according to data released Tuesday from Shareaholic, a social plugin service that collects data from 200,000 publishers reaching 250 million monthly unique visitors collectively“. ... [...]

The latest post on ‘Mashable’ is titled “4 Best Practices for Social Advertising”. Todd Wasserman says, “If a tree falls in the forest, it’s debatable that anyone hears it. When your ad fails on Facebook, though, there’s no confusion. It was a dud.A lack of interaction tells the tale. Clearly you paid good money to expose lots of people to this particular piece of content, but most gave it little mind. That doesn’t have to be the case. There are people who do nothing but study the performance of social advertising all day“. 4 Best Practices for Social... [...]

The latest post on ‘Mashable’ is titled “Get Ready for More ‘Interest-Based’ Facebook Ads in Your News Feed”. Todd Wasserman says, “Facebook tweaked its Custom Audiences feature on Tuesday to let businesses target consumers who have visited their websites or downloaded their mobile apps.For instance, the feature, which will roll out in the coming months, will let a bike shop target a News Feed ad of someone who has gone on the company’s website and started to assemble a bike. The ad can encourage the consumer to continue. In another example, the maker of a mobile... [...]

The latest post on ‘Mashable’ is titled “Twitter Adds Scheduled Tweets for Advertisers Only”. Kurt Wagner says, “Twitter updated its advertising tools on Monday, enabling marketers to schedule and publish tweets directly from Twitter, the company announced in a blog post.Previously, advertisers had to use a third-party social media management tool like Hootsuite or SocialFlow to schedule a tweet. Now, it appears that any marketer using Twitter’s Ad Products can schedule and publish their own tweets up to one year in advance“. Twitter Adds Scheduled Tweets for Advertisers... [...]

The latest post on ‘Mashable’ is titled “How Social Data Changes Everything We Know About Marketing Strategies”. John Elkaim says, “The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century; TV viewership, for instance, is down almost 50%since 2002.In contrast, social media has reported massive gains since the early days of MySpace, with social media usage among U.S. adults increasing by 800% over the past eight... [...]