Staples says, “It’s that time of year again: The first hint of frost is in the air, the conversations are turning to turkey and gift-giving, and holiday puns are dancing like sugarplums in the minds of social media managers everywhere. Small business owners already have a lot on their plates during this time of year, so when it comes to holiday marketing, it can all feel a bit overwhelming. Staples is here to help. Beyond being the one-stop shop for everything small businesses need to make more happen, below are some tips to help small businesses capitalize on this season’s top... [...]

Karissa Bell says, “nstagram may finally be adding support for multiple accounts. The photo sharing app is testing support for multiple accounts for Android users. The feature appears to be limited to some Android users who are part of Instagram’s beta testing program, at least for now. First spotted by Twitter users @fro_rogue — who reports the test has been live for some time — the feature allows users to add multiple accounts from the app’s main settings menu. Once added, you can browse and post from different feeds within the app”. Instagram is testing support for... [...]

Scott Gerber says, “Technology is changing quickly, and as a business owner, you need to be one step ahead. From exciting developments in machine learning to Google’s increased focus on mobile SEO, companies big and small need to seize the opportunity to step up their digital profiles and market smarter. This year in particular has been momentous for companies and marketers more generally. To find out which trends are going to have the most impact, I asked 10 members of Young Entrepreneur Council (YEC) what new developments they see having an influence on business for the remainder... [...]

Patrick Kulp says, “Yahoo is angering the dwindling number of people who still use its email service with a test run of a feature that locks out anyone who has an ad blocker installed. Several Yahoo users complained that they encountered an error message when trying to open their mail account on Thursday in an AdBlock Plus forum thread first spotted by Digiday. The screen ordered them to first disable ad blockers in order to access their emails. A Yahoo spokesperson said in a statement provided to Mashable on Friday that the blocking is only being tested on a portion of Yahoo email users”. Yahoo... [...]

Tracey Edouard says, “Mashable’s latest #BizChats Twitter chat, sponsored by Staples, discussed how small businesses can be more productive during the busiest time of the year. Over the course of an hour, @MashBusiness covered an array of topics, ranging from the major holiday marketing trends every small business should pay attention to, to unique ways businesses can show customer appreciation to drive loyalty during the holiday season. Several small business experts joined the conversation including: Amy Jo Martin, founder and CEO of Digital Royalty; Doug and Polly White, writers... [...]

Chloe Schneider says, “As the many big brand holiday advertisements trickle out online (like the highly controversial spot from Bloomingdales), the imminence of the lucrative holiday period has hit hard for many small business owners, sending strategizing into full swing. Amid the intense focus on scoring sales in a sea of competition, it can be easy to forget what should be the priority — winning a client who sticks around long after the final slice of ham is eaten and the lights come down. If the value of loyalty escapes you, know this: according toHarvard Business Review, increasing... [...]

Stephanie Walden says, “For marketing professionals, there’s no higher pinnacle than reaching the coveted status of CMO. The chief marketing officer is responsible for multi-faceted aspects of an organization’s comprehensive marketing strategy, from data-driven analytics to rebrands to social media campaigns. It’s a challenging job, but one that can also be extremely rewarding. Below, we spoke with seven CMOs in a wide range of industries about the individual roads that led them to the C-Suite, and asked their advice for others seeking a similar path. 1. Naomi Hirabayashi,... [...]

Jason Abbruzzese says, “Facebook has been just destroying expectations for its ad business recently. It finally showed some signs of slowing in the third quarter of 2015, but not many. Doesn’t matter that much to investors, who just sent Facebook shares to an all-time high. Facebook reported earnings on Wednesday that included less profit than had been expected at $0.52 per share, but $4.5 billion in sales, besting estimates. “We had a good quarter and got a lot done,” said Mark Zuckerberg, Facebook founder and CEO, in the earnings release. “We’re focused on... [...]

Alicia Marie Tan says, “Facebook, like all tech nerds, has dreams of teleportation. The company’s chief technical officer, Mike Schroepfer, said the company plans to “effectively build a teleporter,” according to Business Insider. “Facebook wants to build a device that allows you to be anywhere you want, with anyone, regardless of geographic boundaries,” Schroepfer said Tuesday at a press event before the Dublin Web Summit. While not a “teleporter” in the traditional sense, Facebook wants to improve upon the virtual reality experience by adding... [...]

Karissa Bell says, “Over the course of an hour, @MashBusiness covered an array of questions, ranging from what the current state of digital marketing, to how brands can most effectively communicate with their audience in a way that feels genuine and authentic. Several digital marketing experts us will be: Alex Amado, VP of experience marketing at Adobe; Cammie Croft, deputy executive director of Amnesty International; David Berkowitz, chief marketing officer of MRY; Ellyn Fisher, senior VP public relations & social media for The Advertising Council; Gillea Allison, marketing director... [...]