Samantha Murphy Kelly says, “Facebook Live is quickly becoming the hottest new live-streaming platform for both publishers and regular people. From Buzzfeed’s exploding watermelon to Dallas-based tattoo artist Liz Cook who streams ink sessions in real time and that snake expert who extracts venom from animals (note: omg), broadcasters — both professional and amateur — have flocked the platform. While Facebook Live users are still trying to figure out what resonates most with their viewers (and how to get those view numbers up), some best practices are emerging. There are also some essential... [...]

Adobe team says, “The 2016 Adobe Marketing Summit began with a challenge from Adobe CEO, Shantanu Narayen: “This is the experience era,” he says. “Are our companies ready to compete, are we at risk of being disrupted by someone who can move faster?” Digital marketing is about to change more than it ever has, which is why Narayen’s challenge, as well as the Summit’s four-day lineup of 150 breakout sessions, labs and keynote talks all came down to adapting to technology. However, “adapting” doesn’t just mean, “upgrading.” The... [...]

Scott Gerber says, “As social media and digital marketing evolve, so should your company’s advertising strategies. Don’t be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a more personal level. Of course, being successful on these newer platforms is contingent on understanding how to maximize your investment. With that in mind, I asked 11 entrepreneurs from Young Entrepreneur Council (YEC) what newer social and digital advertising strategies they have found to be successful. Their answers are below. 1. WeChat marketing Joel... [...]

Adobe team says, “Marketing is constantly evolving. Granted, evolution is a natural part of any thriving industry, but in the digital era, few can rival the speed at which marketing has continued to change — adding new capabilities, platforms and best practices. Are you optimized on all possible channels? Are you using programmatic media buying? Are you making the most of your data? Technology is driving what marketers can do and will be expected to do, and that trend will only continue to grow as touch-points become more diverse through enhanced mobility and the Internet of Things. As... [...]

Scott Gerber says, “Today’s digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What’s more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company. That’s why I asked 15 members of Young Entrepreneur Council (YEC) what they look for when hiring digital marketers. Their best answers are below. 1. Paid social media advertising... [...]

Karissa Bell says, “Scientists think they pwned your browser experience. We live online and literally spend hours a day in web browsers, and a good chunk of that precious time is spent waiting for pages to finish loading. Since the dawn of the consumer Internet in the mid 1990s every new browser has come with promises of faster page loads. But as pages grew more complex and interactive, most browser companies didn’t start to deliver on those promises until they fully rewrote most of their browser engines in the mid-ought’s. Even so, they’ve kind of hit a ceiling, and we’re... [...]

Karissa Bell says, “Facebook’s big plans for Messenger may also include publishers. The company plans to open up its messaging platform to developers later this year during its F8 developer conference, according to a new report in Marketing Land. The feature will allow publishers to share content through Messenger via chat bots, with short descriptions linking back to articles on their website, the report says. Facebook is already rumored to be working on a software development kit that would allow developers to build chatbots that run inside of Messenger. Among the developers testing... [...]

Karissa Bell says, “If you were hoping to get more followers on Telegram or Snapchat from your Instagram profile, you may be out of luck. The photo sharing app recently began cracking down on certain types of links in users’ profiles, including those that link back to Telegram and Snapchat accounts. The move only affects links that allow people to directly add followers on outside networks, not all links to those services. SEE ALSO: 12 awesome Instagram features you’re probably not using An Instagram spokesperson confirmed the change to Mashable saying in a statement that the... [...]

Samantha Cooney says, “A simple site bug or your search bar could be costing your thousands when it comes to sales. Qubit, which announced it had raised $40 million in Series C funds on Monday, released a report on Wednesday that details the most common complaints with e-commerce sites. The data was compiled from customer feedback on over 400 sites. The company previously conducted the study in 2011 and 2013. For the first year, product range — what products a site offers — overtook price as the biggest concern. “It’s so in line with the expectation economy. What we’re seeing... [...]

Scott Gerber says, “If automatic ad blocking on iOS can teach you anything as a startup founder, it’s that you should never rely on just one strategy to carry any aspect of your business, and advertising is no exception. But as it turns out, the update isn’t all bad. Below, 11 entrepreneurs from Young Entrepreneur Council (YEC) explain strategies they have used to get around it as well as what new opportunities it has opened doors to. 1. Boost social posts A boosted post on Facebook or Twitter shows up in the news feed like a post from a contact, attracting more attention than... [...]