AI search leverages artificial intelligence to enhance search engines’ ability to understand and interpret user queries, providing more accurate and relevant results. It can also personalize search experiences by analyzing user behavior and preferences, delivering tailored recommendations and insights. Search Engine Land contributor Dale Hanstad has published an article featuring AI search best practices and future trends. He says, “When Google performs a search using its algorithm and determines it can offer the user a summary, the search engine accesses a site in much the same ways... [...]