The latest article on HubSpot blog is titled “How to Get Existing Leads to Do Your Email Marketing for You”. Diana Urban says, “While the days of sending a newsletter email blast to your entire marketing database are over (or should be), email marketing isn’t dead. In fact, if you do email marketing right, you can generate tons of new leads. “But I’m only emailing my existing leads,” you might say with trepidation. “How can I possibly get new leads from my email marketing?” Simple: Get your leads to do your email marketing for you by encouraging... [...]

The latest article on HubSpot blog is titled “Twitter Releases Card Analytics: Here’s How to Use ‘Em”. Ginny Soskey says, “If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I’d bet that most people on the platform would do it. More followers? More clicks? More retweets? All without any work? Sounds like a marketer’s fantasy. Well, I hate to break it to you, but there’s nomagic wand … though we now have the next best thing. Yesterday, Twitter unveiled a brand new analytics dashboard for Twitter... [...]

The latest article on HubSpot blog is titled “Who Wore It Best? Marketing Campaigns Edition”. Sana Bakshi says, “The beauty of the marketing industry is that every campaign is different from the next. Each one has a unique challenge and a different end-goal, resulting in a different look, feel, and message for each individual campaign. When running your own marketing campaign, it can be hard to discern the elements that separate a good campaign from a great one. That’s why we think you should play “Who Wore It Best?: Marketing Campaigns Edition.” In the SlideShare... [...]

The latest article on HubSpot blog is titled “What’s the Deal With Guest Blogging? Deconstructing Matt Cutts’ Post”. Rebecca Churt says, “On January 20, Google’s Matt Cutts blogged about “The decay and fall of guest blogging for SEO.” Cutts’ position? If anyone is using guest blogging as their primary way to gain inbound links, they’re abusing the system. “If you’re doing a lot of guest blogging,” he noted, “then you’re hanging out with really bad company. … Ultimately, this is why we can’t have nice... [...]