Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content [Podcast]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘Maximizing Your Reach—Key Concerns in Promoting and Amplifying Your Content’ featuring James Tennant. George B. Thomas says, “Marketers who create content and then think about promoting it are going about the process backwards, says James Tennant on Marketing Smarts Episode 569. That is to say, no one should feel obliged to promote on every platform available. Instead, audience research will inform your promotional channels. “It’s not just a case of, ‘we like that channel, we’re... [...]