Measuring E-A-T? [Video]

MOZ has published the latest episode of Whiteboard Friday video ‘Measuring E-A-T?’ featuring Lily Ray. The MOZ team says, “The level of trust users have in your brand’s expertise is an important component when vying for that #1 spot, but Google has been ambiguous about what E-A-T (expertise-authoritativeness-trustworthiness) actually is, and how it plays into your SERP rankings. In today’s episode of Whiteboard Friday, Lily Ray discusses the ways in which you can prove that all important “E” – expertise.” MOZ    [...]