Measuring Link Building [Video]

Link building is the process of getting other websites to link back to your website. Marketers and businesses can drive referral traffic and increase their site’s authority with quality link building. MOZ has published a new Whiteboard Friday video ‘Measuring Link Building’ featuring Tom Capper. The MOZ team says, “SEOs have powerful metrics at their disposal to measure the success of their strategies, such as Domain Authority (DA) and Page Authority (PA). But how best to use them? In today’s Whiteboard Friday, Tom shows you how to think about these metrics as part... [...]