Dr. Amit Pareek has created a thorough introduction to all aspects of media buying for marketers. “Media Buying” is a technical term for buying advertising. Dr. Pareek has just released Media Buying Made Easy, a 37-page complete introduction to the subject. In it, he takes you from the very basics to a complete education in buying ads online. And he is giving it away, at no charge, right now. Download it here: Media Buying Made Easy. That’s because he has even more training on the topic, for your own use, and he lets you sell it, too. It’s one of his famous “Business... [...]

Michael Young has released Media Buying Mania, a guide to buying ads from other websites to promote your product, website or offer. This is a series of videos, with associated text material, giving the details of the process. The advantage of buying ads directly from websites, rather than through Google AdWords, is that: &bull& The clicks are much cheaper • You aren’t limited by Google’s competitive auction for clicks and their rules for content (e.g., they don’t like your to advertise squeeze pages in AdSense) • There are a lot more websites to advertise... [...]