Get More Clicks with These Meta Description Tips

The meta description is one of a web page’s meta tags. With this meta information, webmasters can briefly sketch out the content and quality of a web page. Content Marketing Institute contributor Ann Gynn has shared five meta description tips to help your content get more clicks. She says, “Here’s how to make the most of the words that do fit. 1. Consider the searcher (aka why would someone search for this content?) Think about why your audience would search for this topic. First, identify the targeted keywords for the article – this helps you understand who the target search audience... [...]