Search Engine Journal contributor Wilson Lau has published an article explaining Metaverse. He says, “Meta defines the metaverse as “the next evolution in social connection and the successor to the mobile internet.” While this definition is generally true, it’s important to know that Meta doesn’t control the metaverse; no company does. In fact, rather than thinking of one virtual space called the metaverse, it’s more appropriate to use the plural form, metaverses, at the current stage. A metaverse can be any 3D virtual space powered by technologies – including virtual reality... [...]

MarketingProfs has published a new episode of the Marketing Smarts podcast ‘How Digital Creators Should Navigate the Metaverse’ featuring Patrik Wilkens. George B. Thomas says, “All the hype surrounding the metaverse might seem like a good incentive for marketers to just jump on the bandwagon and try anything, follow trends, see what sticks. But digital media expert Patrik Wilkens says that’s not the way to go. Patrik describes the authenticity phenomenon in terms of one of TheSoul Publishing’s original characters: Polar, a kind of digital pop star à la Hatsune Miku. The... [...]

Metaverse is a universe within a universe. It refers to a VR world where one can explore, meet people, and build alternate realities, appearances, or lifestyles. HubSpot contributor Pamela Bump has published an article explaining what marketers need to know about metaverse. She says, “The metaverse aims to have a virtual world where users from all over can interact and do almost everything they can do in real life and then some. Users can explore new worlds, shop, and trade. Metaverses like Roblox even allow users to build their own games within its world. Buying real estate within the metaverse... [...]

The term Metaverse is used to describe a combination of virtual reality and mixed reality worlds accessed through a browser or headset, which allows people to have real-time interactions and experiences across distance. Social Media Examiner has published a new guide ‘Getting Started with the Metaverse’. Michael Stelzner says, “In this article, you’ll discover where you can create metaverse experiences, what types of experiences to build, and where to learn the skills you’ll need to succeed. Getting Started with the Metaverse Why the Future of the Metaverse Is Important for... [...]

HubSpot has published a new video ‘How to Effectively Use Metaverse for Your Business Marketing’ to help marketers use Metaverse. The HubSpot team says, “The Metaverse is a digital world that allows people to create and share virtual experiences. Marketers who are able to harness the power of this new medium will be able to reach consumers in ways never before possible. In this video, I discuss what tactics marketers can use to WIN in the Metaverse.” HubSpot  [...]

The Metaverse is the topic of conversation in many circles, marketing, pop culture, politics, the academy, etc. With NFTVerse, you can start marketing in the Metaverse, this emerging enhanced version of the internet where virtual items (virtual reality, virtual currency, virtual art, virtual experiences, etc.) become “real”. And you can do it without having to buy, trade or invest a cent into crypto (i.e., virtual) currency or NFTs (“non-fungible tokens” [or virtual art]), yourself. NFTVerse software has just been released that will allow you to literally click a button... [...]

Search Engine Journal’s Loren Baker has published the latest Search Engine Journal Show podcast ‘Marketing In The Metaverse’ featuring Lisa Buyer. He says, “In a world where the digital and physical meet, metaverses offer an unprecedented opportunity to brands. Lisa Buyer of The Buyer Group joined me on the SEJ Show to shed light on the Metaverse and what it is. We talked about this new frontier that’s perfect for marketers who want their business in front of consumers. And it’s only getting started! Meta is not the Metaverse. Meta is just one version of the Metaverse.... [...]